Maybe that our spanish friends have already watched this video several times, but I’ve discovered it quite recently and I must say this is indeed a masterpiece in term of buzz.
How to promote opera in Spain ? Make it close to the people … Watch at that video, and observe the storytelling, the message, the quality of the execution, and in the end, the emotion of the crowd. Reaaally impressive I must say.
A buzz video lesson 🙂
Warm up the pop corn, and next time someone ask you the question about the ROI of Social Media, you should have enough info.
Continue reading Social Media ROI: Socialnomics #video
Community management definitely emerges has a part of Social Media activity. Not the core of our business, of course, but something we definitely have to be aware of.
Community management is emerging as a critical discipline for managing social initiatives. The State of Community Management is our groundbreaking work in aggregating the best practices and lessons learned from our members, who have been leading the practice of community management in a variety of contexts – with B2B, B2C, marketing, support, and employee communities.
The State of Community Management is structured around the competencies in the Community Maturity Model – a management framework that articulates the competencies required to effectively manage communities. The report uses this model to link high level analysis to very specific tactical lessons learned about how to execute social programs. It provides guidance that can be used to:
- Improve your community management practices
- Educate peers, colleagues, and stakeholders
- Create a baseline for your community strategy
- Identify topics for further research and investigation
- Find additional resources
the report is a big thing, but definitely a good reading about what we need to know about Community management.
To download it : http://community-roundtable.com/socm-2010/
If you have difficulties to obtain it, please note that the document is also available on IDEX.
Following Stephani’s email about Social Media for B2B and the nice presentation she was recommending, I’d like to share additionnal resources gathered from my digital wanderings. Quite funny to see so much people going into social media for B2B now – the latest gold rush these days ?
Continue reading Tastes like Social Media for B2B in the air
Interesting question asked by RWW a few days ago … and quite scary results I must say 🙂 Of course, the survey wasn’t really only for Social Media working in PR only and was really Technology oriented, but it reveals some interesting insights.
As for me, I would insist on the necessity on training and sharing information as much as possible. Social Media force us to be agile and to adapt rapidely. It’s also a reminder to remain humble enough to keep learning from something as vast as Social Media.
Okay, you’ll think that I’m turning crazy about infographics … but let’s face it – this is both a fantastic way to access stats with a gorgeous layout … It would be a shame not looking at it.
So, all you wanted to know about Facebook is hereunder :
Continue reading Facebook Facts & Figures (history & statistics)
This is the kind of stats I was waiting for a long time – in front of clients waiting for decades about any ROI that they could imagine to unlock budget for social media. Now, we have figures 🙂
Continue reading Finally ! Facebook and Twitter Making a Major Impact on Purchase Decisions
I was browsing this week end, and I’ve been striked by the following calls to save the newspaper industry. Good video to watch and share 🙂
Continue reading Save the newspaper (but choose wisely the cure)
Our fellow colleagues in Amsterdam are currently pitching a Casual Game company. And during the week end, I’ve been watching a very interesting video about social gaming. Funny coincidence 🙂
Therefore I wanted to share with you this video – Jesse Schell (Carnegie Mellon University Professor) about design in games. He focus a large part of his presentation about social gaming, with outstanding data on casual / social games (Farmville is just gigantic).
Social Media has probably a lot to learn from Social Gaming, with ideas and tactics from the gaming industry. Food for thought.
After collecting a few links during my week end, I wanted to share with you some of the jewels I’ve seen during my random digital wanderings. Definitely, data visualization is on the rise.
Chef’s menu for today :
Continue reading [data orgy] Visualizing the internet (and Social media) – again