The PR Pro’s Guide to YouTube

The public relations profession is built on a foundation of two-way communication. Whether it’s working with the media, writing a tweet or building a website, communications professionals are tasked with raising awareness of their employers’ or clients’ work and perspectives -– and learning from and responding to the conversation.

Video sharing sites like YouTube are an excellent way to break the ice because nothing online is as personal and human as video. And right now, few activities online are more popular. In February there were 139.2 million unique online video viewers in the U.S. who spent an average of nearly 4 and a half hours watching video on computers at work and at home. Not surprisingly, YouTube was the leading online brand for video, followed by VEVO and Facebook.

With such a huge opportunity, how can PR pros tap into the power of sites like YouTube? It’s certainly a challenge — for every viral video, hordes more go unseen. Below, we highlight a few ways you can use online video to execute your communications programs.

The PR Pro’s Guide to YouTube.

Tips and tricks to shoot with a flip cam (PDF)

flip-shooting-tipsv3.pdf (Objet application/pdf).

Shooting on the Flip is a challenge but when you film with it the same
principles apply if you are shooting a Reality show on a fully blown camera.
The Flip is great training if you are learning to shoot. The controls are limited
but this helps you focus on the basics of videography which means you shoot
more effectively.
So on with the tips, I’m sure your busy!

100 services to find better use for Twitter

twitter icon In the broad field of social networks , Twitter is one of the best known and recognized with Facebook, Linkedin After speaking countries, Twitter has spread throughout Europe. In 2009, only 29% of French Internet users knew Twitter FIFG cons by 80% in 2010 . From there to use there is of course a step. We are still far from widespread use, yet only a few tens of thousands of people are active on the network of micro-blogging in France. This is not the case elsewhere, the figures circulating estimate between 50 and 200 million users worldwide. On the sidelines of the site itself, many services have emerged to facilitate or optimize its use. Here is a selection of 100 diverse tools that can help you (or not) when you use your Twitter account daily. They are sorted by categories. To you make your choice between utility and relaxation!
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