Could Pinterest be the silver bullet for retailers on social media? Pinterest is clearly resonating with online consumers in a big way. To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks.
via Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC].
The average Google ranking of a URL is highly correlated with the number of Tweets about that URL, says Branded3 [download page] in an April 2012 report, though close examination of the report reveals that other factors could have a major role in the report’s conclusions. The company looked at data gleaned from its Twitition website, in which users who sign a Twitition have a tweet automatically sent from their account. With a sample size of 8,528 Twititions collected on February 28, 2012, and having gathered the rankings on April 6, the company found that URLs with over 500 signatures (tweets) had an average ranking of 46. The average ranking improved to 41 for those with over 1,000 signatures, 31 for those with over 5,000 signatures, and 5 for those with over 7,500 signatures.
If you have a Facebook page, you likely know how important it is to get likes and comments. Without those, your EdgeRank suffers, and your posts are seen by fewer fans in the future. Facebook has already admitted that the average Facebook page only reaches about 17% of its fans. Since less than 1 to 2% of fans go back to your page, EdgeRank and newsfeed visibility are critical.When you get a new fan, you have the opportunity to keep them engaged. If you don’t, they’ll simply stop reading your posts. Here are some of the things you should keep in mind as you determine how best to engage your Facebook customers.
News media outlets are increasingly realizing that online readers are finding their websites’ content through people sharing stories on social media.Finding a way to sell advertising against those readers has been a challenge.The New York Times Co. unveiled Thursday a new social-media advertising program that attempts to address that quandary. Called Ricochet, the program lets marketers pick a select number of stories from Times Co. properties, such as the Times or Boston Globe, that are relevant to their social media audiences and create special links for sharing those stories. Anyone clicking on the social media links will see the marketer’s ads next to the stories for a specified period of time.To keep a dividing line between editorial and advertising, advertisers won’t be able to pick stories that mention their brands for at least a week after the stories have run.The program’s launch client is SAP, the business software company, which is picking Times stories about topics like big data and cloud computing. It will share these stories with its 127,000 Facebook friends, 47,000 Twitter followers, 113,000 LinkedIn followers and 2,000 YouTube followers. Anyone of those people clicking on the stories will see ads from a new SAP ad campaign that rolled out last week.
via New York Times Launches Social Media Ad Program – Digits – WSJ.
More than a quarter of people, 27.8 percent, say they get news from social media. Among that group, 59.5 percent say they’re using Facebook as a news source. Among the big news stories over the past year that broke on social media were the death of Osama bin Laden, Newt Gingrich’s Presidential candidacy, and the protests in Egypt.
via Infographic Shows How Social Media is Being Used as a News Source – PRNewser.
Sharing is predictable, and follows specific patterns over time. There are two main types of links: evergreen ones, which have a long sharing curve, and breaking news, which have an average life span of 2.8 hours on Twitter and 3.1 hours on Facebook.
Ever wonder how Google Search works? Google has put out a video answering just that, cramming what would likely be a ten-hour video into a more broad 8-minute “table of contents.” Matt Cutts, the head of Google’s web spam team, outlines the inner machinations of the search giant, including a comparison of their old crawling method (a slow, inefficient way to discover new content) and their new(er) method that breaks the web into chunks, allowing incremental (and therefore quicker) discovery and page ranking. If you have a question of your own or want to learn more about how Google works, you can jump into their Webmaster Forums or check out the Google Webmaster YouTube channel.
via Google’s head of web spam team broadly outlines how its search works | The Verge.
The interviewer pulled up the web page for Klout.com—a service that purports to measure users’ online influence on a scale from 1 to 100—and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. “He cut the interview short pretty soon after that,” Fiorella says. Later he learned that he’d been eliminated as a candidate specifically because his Klout score was too low. “They hired a guy whose score was 67.”
via What Your Klout Score Really Means | Epicenter | Wired.com.
While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result.
Social media measurement company Simply Measured looked at 15 brand pages that were early adopters of the Timeline format and found that average engagement on brand posts (i.e., comments and “likes”) rose 46% in the three weeks after the switch compared to the three weeks before. Prior to the Timeline introduction, the 15 brand pages saw an average of 1,672 points of engagement per post, rising to 2,441 after switching to Timeline.
via Has Timeline Increased Engagement on Facebook? – eMarketer.
After its growth slowed in March, it looks like photo-sharing/collecting site Pinterest is actually losing users in April.Most Pinterest users sign-up to the site using their Facebook accounts, and AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, says the number of Facebook-connected Pinterest users has declined precipitously the past 50 days.Monthly active users are down from 11.3 million on March 1 to 11.15 million on April 1 to just 8.3 million today.Here’s a chart showing the 3/21 to 4/20 portion of this 25% decline:
via Pinterest’s Hype Bubble Has Burst, And Now It Is Actually Losing Users – Business Insider.