But as media multitasking has become a common way for people to cram more media minutes into the day, multichannel marketers are finding reach alone is no longer as effective. To compete for consumers’ time and divided attention, brands must also find ways to better resonate with their audiences
via Multichannel Campaigns Increase Reach, Branding Potential – eMarketer.
As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.
In a survey of more than 700 marketers worldwide, 88% of respondents told Wildfire Interactive, a social media marketing software company, that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs.
via Marketers Value Social Media for Both Branding and Customer Acquisition – eMarketer.
In most of the cases of mass banning, social networks have responded to users who have broken the terms of service (TOS). However, when you take a look at the TOS on various social networks, you’ll see that many have different opinions as to what is considered acceptable behavior versus what is prohibited.
via Want to Avoid Getting Banned on Social Media? Learn the Rules.
If you take a look at the top 10 Twitter users you’ll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes.
via U R What U Tweet: 5 Steps To A Better Personal Brand | Fast Company.
The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).
That said, I am currently in Southeast Asia presenting social media trainings to nonprofits in Malaysia, Singapore and Manila – most of which are just getting started with using social media.
While SMO can help bring people to your site, engagement brings the right kind of people to your site. It builds a vested userbase that not only wants to click on your content, but also wants to be involved with it. These readers are valuable because they’re more likely to view more pages, spend more time on your site and contribute to your community by posting thoughtful comments and sharing content to their networks.
via SMO vs. Engagement: Why They’re Different and How You Can Rock Both.
Corporate executives see the need to use social media to connect with their customers, but many acknowledge that they’re still figuring out how best to do it.
According to a study released this morning, 82 percent of CMOs (chief marketing officers) plan to increase their company’s use of social media over the next three to five years.
via IBM: Companies slow to take on social media | Applications – InfoWorld.
I recently caught up with IBM’s Vice President of Social Business Evangelism, Sandy Carter. Her latest book is called Get Bold: Using Social Media to Create a New Type of Social Business. In this role, she is responsible for helping to set the direction for IBM’s Social Business initiative. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. You can read her blog or follow her on Twitter @sandy_carter. In this interview, Sandy talks about what social business is, how to build a social strategy, measuring a successful campaign, and more.
With lots of real news spreading like wildfire over social media, it is inevitable that false news spreads over Twitter too, and it does.
The Huffington Post‘s Mandy Jenkins and Regret the Error‘s Craig Silverman held a session at the Online News Association Conference here on Friday afternoon with the goal of preventing the participants from falling into a trap. (Slides from the presentation are available here.)
Yes, this is a real picture, but no it didn’t happen during Hurricane Irene. It’s a couple of years old.
One of Jenkins and Silverman’s bigge
via How Do You Detect B.S. On Social Networks? – 10,000 Words.
The joy of automatization of process in the world of social media … think about the possibilities for our clients ?
Wouldn’t it be handy if every time someone tagged a photo of you on Facebook, that pic were automatically added to your Dropbox folder? If items you starred in Google Reader were automatically added to Instapaper or Read It Later? Or if you received a text message whenever it was going to rain? If This Then That (ifttt) is a brilliant web service that let’s you plug information from one service into another, allowing you to link all your favorite webapps to create super-charged integration between tools like Gmail, Dropbox, Instapaper, Facebook, Twitter, Instagram, Foursquare, and oh-so-much more. Here’s how to use ifttt to get more from your online life.
via How to Supercharge All Your Favorite Webapps with ifttt.