Facebook Likes and Shares: What They Mean for Your Website : Marketing :: American Express OPEN Forum

I liked it 🙂

There is ongoing confusion about Facebook Likes versus Shares versus Recommendations. In a nutshell, Facebook simplified all this recently with a revamped Like button functionality that does what Share and Recommend did before.

via Facebook Likes and Shares: What They Mean for Your Website : Marketing :: American Express OPEN Forum.

The Basics of Video Editing: The Complete Guide


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You might remember the fantastic Vimeo School links previously shared in November : they got even better with the time with new super trainings to watch.

http://vimeo.com/videoschool/

Lifehacker released last week its own basic trainings about video editing : it’s very Mac oriented, but you’ll get the basic of video editing which are the same in almost all Video editing software.

The Basics of Video Editing: The Complete GuideThese lessons concentrate primarily on editing video in Final Cut Pro and Adobe Premiere Pro, but that doesn’t mean they won’t be helpful for other editing software. The idea behind having the lessons with both applications is to demonstrate that when you learn one editing application it’s pretty easy to learn another. Most of the stuff is the same, and these lessons mainly concentrate on the sorts of things all video editing software can do. We’ll get a little application-specific at times, but you’ll get an idea of how different applications tackle the same problems. If you want to learn Final Cut Pro or Premiere Pro, that’s great, but if you’d prefer to learn other editing software you shouldn’t feel like these lessons don’t apply to you, too.

via The Basics of Video Editing: The Complete Guide.

How to Hack RSS to Reduce Information Overload

You might already be familiar with Yahoo Pipes (a fabulous and completely underused tool). You might also be familiar with PostRank. But I never actually thought about combining the two services … clever.

At SXSW there was this presentation combining Yahoo Pipes and Postrank for filtering super power. Enjoy.

http://www.slideshare.net/geekygirldawn/sxsw-hacking-rss-filtering-processing-obscene-amounts-of-information

http://schedule.sxsw.com/events/event_IAP7396

While there are some simple ways to make better use of your RSS reader to manage information overload, the real magic is in filtering. My favorite filtering tool is Yahoo Pipes, which lets me filter an RSS feed using various criteria: URL, author, date, content and more. Some examples of filtered feeds in my reader right now include industry analyst blogs filtered to only find posts about online community; searches across social websites where my projects are mentioned; and my some blogs filtered for just the best posts using PostRank.

via How to Hack RSS to Reduce Information Overload: Online Collaboration «.

How to Hack RSS to Reduce Information Overload


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mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}

You might already be familiar with Yahoo Pipes (a fabulous and completely underused tool). You might also be familiar with PostRank. But I never actually thought about combining the two services … clever.

At SXSW there was this presentation combining Yahoo Pipes and Postrank for filtering super power. Enjoy.

http://www.slideshare.net/geekygirldawn/sxsw-hacking-rss-filtering-processing-obscene-amounts-of-information

http://schedule.sxsw.com/events/event_IAP7396

While there are some simple ways to make better use of your RSS reader to manage information overload, the real magic is in filtering. My favorite filtering tool is Yahoo Pipes, which lets me filter an RSS feed using various criteria: URL, author, date, content and more. Some examples of filtered feeds in my reader right now include industry analyst blogs filtered to only find posts about online community; searches across social websites where my projects are mentioned; and my some blogs filtered for just the best posts using PostRank.

via How to Hack RSS to Reduce Information Overload: Online Collaboration «.

How to Optimize Your Facebook Page for Visual Branding

Some fresh ideas 🙂

http://www.socialmediaexaminer.com/how-to-optimize-your-facebook-page-for-visual-branding/

This article will primarily be about the profile picture (see above image #1), the photostrip (#2) and the tab navigation (#3), the creative use of which can result in a visually compelling and easy to navigate fan page. But the featured Likes (#4) and the profile picture thumbnail (#5) also present branding opportunities and warrant attention.

Fans and followers, more or better?

http://www.dreamgrow.com/fans-and-followers-more-or-better/

So, how to measure the quality of the your fandom? I believe that the best metrics are engagement metrics. Count the instances when real action is taken:

  • retweets
  • @-conversations
  • likes
  • comments

If you have set up tools to measure these metrics then you can better understand the quality of your fans and followers. Set up composite metrics that give you insights about the value of your followership. Examples of composite metrics are:

  • retweets per follower
  • comments per Facebook fan

Or you can go even closer to the actual business value by measuring:

  • site conversions by fans
  • revenue from social channels