Women are more likely to use social networks than men, says a new study by Rebtel, the world’s largest independent mobile VoIP company. The survey (conducted across 2,361 U.S. adults ages 18 and up) examined three key metrics related to social media and voice/phone consumption, specifically:

Expected frequency of use of social media communication methods in the near future.

Social media consumption habits of online U.S. adults when communicating with certain people.

Popularity of social media communication among online U.S. adults if they could only choose one method to communicate with certain people.

Perhaps unsurprisingly, women have been revealed as being more social than men overall, with women being 68% more likely to use social networking or media to communicate with friends other than in-person. Assuming that those surveyed also represent the much-larger U.S. population, that’s 75 Million women communicating with friends via social networks vs. 57 Million men.

via Social media – Women do it longer, but men do the talking.

Process is important when launching a large-scale social media strategy. Create a process that is easy to follow; that doesn’t leave any room to guess; and is reality-based, with regard to the amount of time it takes for the company’s management and senior staff to approve actions.

By creating processes, it gives others in the company guidance for how they should approach social media adoption in their own departments.

If you get an e-mail from someone in your company asking about creating a Facebook Fan Page for Product X, instead of responding with a list of questions, instead e-mail them with the relevant document to get the process of Facebook Page Development started.

The same goes for determining who will be that page’s community manager. Create a process that is to be followed from start to finish.

via Embracing Process-Oriented Social Media Strategy Development – 10,000 Words.