Process is important when launching a large-scale social media strategy. Create a process that is easy to follow; that doesn’t leave any room to guess; and is reality-based, with regard to the amount of time it takes for the company’s management and senior staff to approve actions.

By creating processes, it gives others in the company guidance for how they should approach social media adoption in their own departments.

If you get an e-mail from someone in your company asking about creating a Facebook Fan Page for Product X, instead of responding with a list of questions, instead e-mail them with the relevant document to get the process of Facebook Page Development started.

The same goes for determining who will be that page’s community manager. Create a process that is to be followed from start to finish.

via Embracing Process-Oriented Social Media Strategy Development – 10,000 Words.