If you haven’t yet watch, then rush right now. Plenty of superb advices – from beginners to advanced, from smartphone users, to DSLR video users, etc …
http://vimeo.com/videoschool
Video 101 is a must …
Category Archives: video
We All Want to Be Young
GenY anyone ? Does the term Millenials ring a bell ? Of course, with the time, these concepts tends to be less and less relevant, but they highlight a powerful trends : connection among one generation. This specific aspect considerably modify the behavior of a specific category of population : the young one. Watch and enjoy.
INFLUENCERS FULL VERSION on Vimeo
A super cool video plenty of hipsters and cool looking people … and also asking a few interesting questions about the creation of influence. Definitely a cool video to check out about the creation of influence. Enjoy 🙂
How To Make YouTube Videos That Don’t Suck
Here is a nice article about how to make cool enough video (at least not the kind of video you’ll be ashamed of in a few months). The first part isn’t that great, but the second part has some handy convenient tips to avoid screwing up your youtube video 🙂
If you can do the two things mentioned above, you should be fine. However, a bit of technical knowledge can go a long way to help you in your video authoring efforts. Here are a few things you can improve to inflate your view count a bit.
Use Proper Equipment
When shooting videos, it helps if you have the right equipment. Out of all the things you can have, the 3 most important ones are below.
Video Camera
We’re making videos, so having a good video camera kind of makes sense. You don’t want to make your YouTube video with your laptop’s webcam because chances are your videos will be choppy and low quality.
Digital cameras and smart phones now have pretty decent cameras on them for video, but if you’re looking for a cheap alternative to an expensive handycam I would recommend looking into a flip cam. It doesn’t cost much to shoot HD video nowadays.
Lighting
Having good lighting often goes overlooked in the online video world. You don’t have to go crazy with your lighting situation, but put some time into making it better, especially if you’ll be shooting your videos indoors.
Placement is also key when considering lighting, because you don’t want to create distracting shadows for your viewers.
Sound
If you’re going to be speaking in your videos, you might want to invest in a microphone. A lot of the microphones on cameras are pretty low quality, and you don’t want anything impeding your progress in regard to getting your message across to your viewers.
Get Better At Editing
If you don’t want to waste your time with expensive video editing software, you should at least familiarize yourself with YouTube’s video editor during the upload process.
Matt recently wrote a nice article on How to Use the New YouTube Video Editor back in July.
Work On Your Headlines
When it finally comes time to post your video, make sure you have a good headline. This step is very underrated. No one will watch – or be able to find – your video if it has a bad title.
You can search for headline writing tips on Google, but with YouTube I would make sure your headline properly conveys what your video is about. Think about the top keywords you would use to describe your video to someone and make sure you put those words in your headline.
Kinetic typography is cool for storytelling – get the tutorials
You have seen this all around the web, but kinetic typographic mixes text, speeches, graphical layout in a video format, visualization for some infographics awesomeness. If you have some time and after effects somewhere in your computer, here is cool list of tutorials to create these. Help yourself.
[infographics] the state of youtube
Youtube is one of the biggest success story of the internet. Not convinced ? Hmmmm figures should speak for themselves 🙂 Continue reading [infographics] the state of youtube
How to start a movement
I wanted to share this great video (that probably many of you already have seen) since it’s really a lesson in community management. Watch and learn – it’ll cost you 3 mn of your time 🙂
- Nurture the first followers as equal.
- The first followers really make your movement.
Buzz video lesson – to promote opera
Maybe that our spanish friends have already watched this video several times, but I’ve discovered it quite recently and I must say this is indeed a masterpiece in term of buzz.
How to promote opera in Spain ? Make it close to the people … Watch at that video, and observe the storytelling, the message, the quality of the execution, and in the end, the emotion of the crowd. Reaaally impressive I must say.
A buzz video lesson 🙂
Save the newspaper (but choose wisely the cure)
I was browsing this week end, and I’ve been striked by the following calls to save the newspaper industry. Good video to watch and share 🙂
Continue reading Save the newspaper (but choose wisely the cure)
Opt in press release against PR spam ? An Inconvenient PR Truth
I’ve just seen a twitter message from a french journalist mentionning a press release he received with Opt in solution – it really impressed him.
http://twitter.com/couve/status/8583135307
Translation: “I received a press release with opt-in (I subscribe / unsubscribe). This is the first time. There is hope !”
I wonder if any of you already expericed such solutions, and what feedback did you get ?
I would tend to find such a solution quite brilliant …
This Twitter message appear just after a video I’ve seen last week
This video is clearly very controversial (see some reactions here : http://www.prweek.com/news/bulletin/UKDaily/article/980491/?DCMP=EMC-UKDaily#comment)
As underlines some of my colleagues :
“I’m split 30:70 on whether such a campaign is beneficial for journo-PR relationships, or actually quite detrimental in that it’s trying to define a relationship with rules. Some things should be left unsaid, especially in relationships. If journalists have concerns about receiving spam PR e-mail, then they should ask to be removed from lists… PR’s should be diligent in doing so. Simple.”
Of course, I know all the effort at Text 100 to build targetted press list. But the video is also some electrochoc for the rest of the industry. I tend to think that solutions such as opt in + Social media newsroom could be a good way to cleverly push information to the perfect target.
Your opinion ?