Category Archives: video

Why YouTube Adopting Creative Commons Is a Big Deal

Why YouTube Adopting Creative Commons Is a Big Deal — Online Video News.

Making legal YouTube mashups just got a whole lot easier. The site’s video editor is now allowing its users to remix existing YouTube videos without violating anyone’s copyright. This is made possible by YouTube adopting Creative Commons licenses, offering users the chance to publish any video under the liberal CC-BY license. It’s a big step forward for YouTube, and a giant leap for Creative Commons, which previously hasn’t played a big role in the web video world.

http://www.mediabistro.com/10000words/license-youtube-videos-under-creative-commons_b4429

50% of the connected people at Twitter commenting at what they watch

NCIS, Idol Top TVGuide.com’s List of the Most Social Shows – Today’s News: Our Take | TVGuide.com.

Social network discussions about television shows drove more live viewing and second-screen engagement during the 2010-2011 television season, according to a TVGuide.com user research study that ranks the year’s top 10 most social shows. Twenty percent of respondents said they are now watching more live TV to avoid plot and reality “spoilers” that may be revealed in real time by members of their social networks. At the same time, TVGuide.com, which has more than 23 million monthly unique users, found that users are spending more time engaging in TV discussions with their social networks, with more using Twitter than Facebook for those discussions.

The PR Pro’s Guide to YouTube

The public relations profession is built on a foundation of two-way communication. Whether it’s working with the media, writing a tweet or building a website, communications professionals are tasked with raising awareness of their employers’ or clients’ work and perspectives -– and learning from and responding to the conversation.

Video sharing sites like YouTube are an excellent way to break the ice because nothing online is as personal and human as video. And right now, few activities online are more popular. In February there were 139.2 million unique online video viewers in the U.S. who spent an average of nearly 4 and a half hours watching video on computers at work and at home. Not surprisingly, YouTube was the leading online brand for video, followed by VEVO and Facebook.

With such a huge opportunity, how can PR pros tap into the power of sites like YouTube? It’s certainly a challenge — for every viral video, hordes more go unseen. Below, we highlight a few ways you can use online video to execute your communications programs.

The PR Pro’s Guide to YouTube.

Tips and tricks to shoot with a flip cam (PDF)

flip-shooting-tipsv3.pdf (Objet application/pdf).

Shooting on the Flip is a challenge but when you film with it the same
principles apply if you are shooting a Reality show on a fully blown camera.
The Flip is great training if you are learning to shoot. The controls are limited
but this helps you focus on the basics of videography which means you shoot
more effectively.
So on with the tips, I’m sure your busy!

The Basics of Video Editing: The Complete Guide


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You might remember the fantastic Vimeo School links previously shared in November : they got even better with the time with new super trainings to watch.

http://vimeo.com/videoschool/

Lifehacker released last week its own basic trainings about video editing : it’s very Mac oriented, but you’ll get the basic of video editing which are the same in almost all Video editing software.

The Basics of Video Editing: The Complete GuideThese lessons concentrate primarily on editing video in Final Cut Pro and Adobe Premiere Pro, but that doesn’t mean they won’t be helpful for other editing software. The idea behind having the lessons with both applications is to demonstrate that when you learn one editing application it’s pretty easy to learn another. Most of the stuff is the same, and these lessons mainly concentrate on the sorts of things all video editing software can do. We’ll get a little application-specific at times, but you’ll get an idea of how different applications tackle the same problems. If you want to learn Final Cut Pro or Premiere Pro, that’s great, but if you’d prefer to learn other editing software you shouldn’t feel like these lessons don’t apply to you, too.

via The Basics of Video Editing: The Complete Guide.

Tool of the Day: CuePrompter – 10,000 Words

Backpack journalism isn’t just limited to multimedia projects…broadcast journalists can get in the game with CuePrompter, an online teleprompter for journalists on the go.

CuePrompter is a free tool that lets anyone paste text into a field and have that text transformed into a legible full-screen prompt on a computer. You can set your script to scroll automatically, change the speed and select from various options, including font size and colors.

The tool allows reporters in the field to record scripted stand ups without having to memorize text or shuffle through papers. The hands-free approach can also give video a more professional look. Best of all, CuePrompter is free to use.

via Tool of the Day: CuePrompter – 10,000 Words.

YouTube Trends

YouTube Trends.

YouTube has launched their new YouTube Trends, a daily insight on the latest video trends.

Created by YouTube, YouTube Trends is a new destination for the latest trending videos and video trends on YouTube and a resource for daily insight into what’s happening in web video.

By making use of viewership data and aggregating the wisdom of top curators across the web, YouTube Trends surfaces popular videos in real time, and provides a blog of broader trends developing within the YouTube community.

The site is also a laboratory for new tools to help us identify and understand trends across YouTube.

http://www.gstatic.com/yttrendsblog/images/yttt_logo.png

Most Common Mistakes in Screencasting – Smashing Magazine

When people think about how to start screencasting1, they often forget that screencasting is not only a very interesting way of showing something quickly, comprehensibly and easily; it’s also a way of advertising their products. It’s a shame to see how many websites out there lack a beautiful looking screencast, as this can make products look a lot more attractive to potential customers.

via Most Common Mistakes in Screencasting – Smashing Magazine.