Category Archives: Social media news

Social media news

Social Sharing Buttons: Too Much Or Not Enough?

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News can break at a moment’s notice, and whether you have the exclusive scoop or not, chances are that readers coming to your website to read the story will want to share it with their friends and family. Facebook, Twitter, Tumblr and other social networking services can help give your story a greater platform, especially if you use their social media buttons to facilitate sharing. But is your organization’s website overusing these widgets? Or worse, are they there for the wrong reasons?

via Social Sharing Buttons: Too Much Or Not Enough? – 10,000 Words.

Social media news

Social Media Marketing Blogs & Strategy | CMO.com

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While social media’s acceptance by and importance to the consumer has ramped up rather quickly, those who believed it had relevance to digital marketing were thought to be making a mountain out of a molehill. Well, that molehill has turned out to be more like Everest. A social-media strategy has clearly become a marketing must-have. These days, marketing channels, platforms, and tools that lack a social component–some way for consumers to actively engage with your brand–are probably doomed to failure. But what worked this time last year might not work today, for this is a rapidly shifting landscape that must be mapped out regularly.

via Social Media Marketing Blogs & Strategy | CMO.com.

featured, Social media news, video

Opt in press release against PR spam ? An Inconvenient PR Truth

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I’ve just seen a twitter message from a french journalist mentionning a press release he received with Opt in solution – it really impressed him.

http://twitter.com/couve/status/8583135307

Translation: “I received a press release with opt-in (I subscribe / unsubscribe). This is the first time. There is hope !”

I wonder if any of you already expericed such solutions, and what feedback did you get ?

I would tend to find such a solution quite brilliant …

This Twitter message appear just after a video I’ve seen last week

http://france.disruptionblog.com/wp-content/uploads/2010/01/inconvenienttruth.png

http://www.vimeo.com/9020095

This video is clearly very controversial (see some reactions here : http://www.prweek.com/news/bulletin/UKDaily/article/980491/?DCMP=EMC-UKDaily#comment)

As underlines some of my colleagues :

“I’m split 30:70 on whether such a campaign is beneficial for journo-PR relationships, or actually quite detrimental in that it’s trying to define a relationship with rules. Some things should be left unsaid, especially in relationships. If journalists have concerns about receiving spam PR e-mail, then they should ask to be removed from lists… PR’s should be diligent in doing so. Simple.”

Of course, I know all the effort at Text 100 to build targetted press list. But the video is also some electrochoc for the rest of the industry. I tend to think that solutions such as opt in + Social media newsroom could be a good way to cleverly push information to the perfect target.

Your opinion ?