Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is still the top way people share content, and that search is still the top way people find websites, social sharing—newer and more exciting—is in the spotlight.
Category Archives: trends
The Gamification of Social Media
Essentially, it is a rewards system that makes what we already do on the web – create and share content – fun by making it a stock market-like atmosphere. You can earn money (their currency is “Eaves”) by buying other people and you can see your own worth rise by getting other people to invest in you. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. But like the other sites, it’s also a social network itself. It’s a chance to connect and brainstorm with others by finding affinity groups (“Communities”) within Empire Avenue.
via The Social Media Marketing Blog: The Gamification of Social Media.
What will look like the internet in 2020 ?
Mmmh tricky question to answer. But you can bet on some of the trends showed in the following infographics. Enjoy 🙂
Edelman’s Six Digital Trends To Watch
Steve Rubel and David Armano are often reliable sources of information and respected visionnaries of the evolution of Social Media. Here is there latest presentation about Trends to watch.
Interesting to help positionning ourselves 🙂
Social Gaming – interesting insights
Our fellow colleagues in Amsterdam are currently pitching a Casual Game company. And during the week end, I’ve been watching a very interesting video about social gaming. Funny coincidence 🙂
Therefore I wanted to share with you this video – Jesse Schell (Carnegie Mellon University Professor) about design in games. He focus a large part of his presentation about social gaming, with outstanding data on casual / social games (Farmville is just gigantic).
Social Media has probably a lot to learn from Social Gaming, with ideas and tactics from the gaming industry. Food for thought.
[data orgy] Visualizing the internet (and Social media) – again
After collecting a few links during my week end, I wanted to share with you some of the jewels I’ve seen during my random digital wanderings. Definitely, data visualization is on the rise.
Chef’s menu for today :
- Visualizing the top100 websites : convenient to know what people visit and where the traffic goes
- Mashable’s state of the twittersphere, on a graphic
- 33 data visualization about Internet, Social Media and their usage
- The social media effect in 1 graph
- The size of the mobile market
- The story of the evolution of email.
Continue reading [data orgy] Visualizing the internet (and Social media) – again
Die, email, die !
OK, I will not compare email to Internet Explorer 6 (the title of this blog post is actually based on the famous motto of web developers crying for years after IE6). But truth is that the situation isn’t that far. In the vast majority of many of organizations (including ours), email is
a/ not correctly used
b/ not appropriate
At the age of multimedia and social collaboration, our old email system (the first email has been sent in the middle of the 60’s) seems a bit behind … Between mobile web, social networks, web applications and rich media on the web, email seems kind of old fashion at some point. Not because it’s cool to use new tools … but simply because it’s not (or badly) appropriate to new usage.
So, next time you think about writing a long email, make sure to read this first : http://brettkelly.org/2010/02/23/writing-another-long-email-read-this/
A popular idea exists among software developers that we call the DRY principle, which stands for Don’t Repeat Yourself. When we’re implementing a piece of functionality in one place and then find that we need the same piece of functionality in another place within the code we’re writing, the best practice is to write the code once and make it accessible to the entire application/website/whatever. There are several reasons this is a good idea, but the big two are that the more times you type some thing, the more likely you are to make a mistake and typing the same thing twice is a waste of time and effort. Same is true with email. I can’t count the number of occasions I’ve described the difference between client- and server-side scripting to coworkers and curious barroom chums. My brother has been asked how badly tattoos hurt many, many times. Part of being an “expert” is sharing that knowledge with other people, right?
Of course, I don’t really want email to die … And I really think it will take another bunch of years before new experimentations such as google wave or global social networks will finally emerge ..
But if, as social media specialist, can use it in a more efficient way, it could just make our life easier 🙂
PS : apparently, the use of email is declining in new generations(51% only of people between 18-25 years in the UK regulary uses email – 98% among the 65 years old) sorry, the article is in French : http://ecrans.fr/Le-courrier-electronique,9140.html
Twitter stats (again) but in real life
I found today this impressive set of stats about Twitter that give an idea about the massive level of data created by the conversations currently taking place over the platform at this moment. Could be nice to keep in mind when discussing about Twitter with clients (if they ever need to be convinced 🙂
Or just for the pleasure of reading odd figures 🙂
http://www.geekologie.com/2010/01/but_why_would_you_if_you_print.php
Slow down the growth and let’s discuss – state of the Twittersphere ’10
Let’s face it, Twitter was really the word of year 2010. Maybe even overhyped … And the latest “State of the Twittersphere” by hubspot tends to really balance the craze over Twitter. Less growth, but more engagement … a sign of maturity ? The latest survey shows a few stats, interesting to keep in mind as long as you’ll speak about Twitter. Speaking of stats, let’s keep in mind that
– Twitter users are currently 50 millions, half of them being americans
– Twitter.com has 1.5 million unique visitors (oct 09, comscore)
– 127 500 french (sysomos 2010 jan)
Six Social Media Trends for 2010 (plus one)
The latest Harvard Business blog published a new article featuring 6 social media trend for next year. As it is the Harvard Business blog, it’s always worth to mention in a conversation, just for the pleasure of using the “Harvard Business” keywords 🙂
1. Social media begins to look less social
2. Corporations look to scale
3. Social business becomes serious play
4. Your company will have a social media policy (and it might actually be enforced)
5. Mobile becomes a social media lifeline
6. Sharing no longer means e-mail
Surprisingly, there is no mention of the buzzword of this end of year – Real time web –
Does it mean that the Harvard Business blog consider we already are in the real time web, or is it just a fading buzzword ?
As for me, I would have add an additionnal observation – the split between the web of content (creation of articles, original stories, opinion) and the web of links (bookmarks, RT, quotes, etc) is ever more important … a trend to take in account.
And what would be your social media trend for 2010 ?
http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends.html
