Ipsos-Americans-Reasons-for-Engaging-With-An-Online-Ad-July201344% of Americans claim to have watched a commercial for a brand or product online in the past month, finds Ipsos Open Thinking Exchange in new survey results, while 42% say they’ve looked at or read an ad for a brand or product and 15% say they’ve clicked on a banner or pop-up ad for a brand or product. But what motivates them to watch, read, or click?