Social Usage Involves More Platforms, More Often – eMarketer

Among digitally connected consumers, social media usage is occupying an increasing amount of time spent connecting with others. The Buntin Group, an ad agency, and Survey Sampling International, on behalf of manufacturer Chinet, surveyed US web users in May 2013 who used at least two tech platforms—including email, text or social—to connect with others during a given week, and found that average time spent per week on email, text and social among these respondents reached 23 hours.

via Social Usage Involves More Platforms, More Often – eMarketer.