Email is Enough, Say 43% of Small Biz Social Holdouts

ConstantContact-Reasons-for-Small-Biz-Social-Holdouts-July201382% of small businesses are using social media for marketing today and 88% are very likely to use social media in the next year, finds Constant Contact in newly-released survey results. For those still holding out, a leading 43% say that email marketing is enough for them, according to the study. Close behind, 40% cite a lack of resources, while about 3 in 10 either don’t know how to use social (31%) or don’t think it’s right for their business (30%).

via Email is Enough, Say 43% of Small Biz Social Holdouts.