ChiefMarketer-Mobile-App-Plans-July2013Only 15.3% of marketers say they run a mobile-specific website, per results from Chief Marketer’s 2013 Mobile Marketing Survey [download page], with reasons for not offering a mobile site ranging from a lack of budget 35.8% to an absence of internal leadership on the matter 26.8%. Results from the study indicate that while barriers to mobile app adoption also exist, some 27% of respondents already offer one or more mobile apps, and another 20.7% plan to launch at least one this year.