More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically. That makes moms more avid social networkers than Gen Xers, though slightly less likely than millennials to use the services.

via Moms Still Make Social a Priority – eMarketer.

Among Gen Xers, for example—defined as people born between 1965 and 1980—88.8% were monthly internet users as of December 2012, according to eMarketer estimates. Gen Xers are also highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smartphones. In 2012, 38.4 million Gen Xers, or 62.2% of Gen X mobile users, used the mobile internet at least monthly. That accounts for three in 10 mobile internet users in the US.

via How Digital Behavior Differs Among Millennials, Gen Xers and Boomers – eMarketer.

The Pew Research Center reported in late 2011 that 18-24-year-olds were sending and receiving 3,000 text per month. Well, according to new data [download page] from Experian Marketing Services’ Simmons, texting activity is getting even heavier, at least among smartphone owners. 18-24-year-olds from Experian’s mobile panel of 1,485 smartphone owners were found to send 2,022 texts per month and receive another 1,831, for a grand total of 3,853. That’s almost 130 per day.

via 18-24-Year-Old Smartphone Owners Send and Receive Almost 4K Texts per Month.

A group of 100 journalists, academics, software developers, business leaders, designers, non-profits and government representatives are gathered at a hotel in Tennessee this morning to talk about weaving stories and data in the first-ever Tapestry Conference.

Jonathan Corum, graphics editor at the New York Times, opened the conference with a keynote about how he finds stories in data. More about Jonathan:

via Highlights From New York Times‘ Science Graphics Editor Jonathan Corum’s Keynote Address At Tapestry Conference – 10,000 Words.

Microsoft-Multi-Screening-Behavior-Types-Mar2013In a new study [download page] of multi-screen engagement, Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” 68%, in which consumers use 2 or more screens to access separate or unrelated content. While this is akin to distraction behavior, many multi-screeners also use multiple devices to engage in “spider-webbing” 57%, where they view related content on multiple devices at the same time.

via Multi-Screening Behavior Most Often Involves Unrelated Activities.

As part of its Q4 2012 Email Marketing Quarterly Benchmark Study [download page], Experian Marketing Services has analyzed the best time of the day to send emails, cautioning that the data is retrospective rather than controlled, and that optimal deployments likely vary by industry, and even by brand. But that doesn’t mean it hurts to take a look at the results. And those seem to show somewhat of an inverse relationship between email volume and results.

via Most Emails Deployed in the Morning – But Best Results Seen in the Evening.

Pew-Teen-Cell-Mostly-Internet-Users-Mar201378% of American teens aged 12-17 now own a cell phone, and 47% of those teens own a smartphone. That translates to 37% of all teens having a smartphone, up from 23% in 2011, per new data [pdf] from the Pew Research Center’s Internet & American Life Project. Along with that increasing adoption of mobile phones, the survey reveals that 25% of teens are “cell-mostly” internet users, meaning that their cell phone is the primary way for them to access the internet.

via 1 in 4 American Teens Access the Internet Mostly From a Mobile Phone.

Internet and mobile internet will see significant adoption in the next few years

Among emerging markets, Indonesia often falls into the long shadow cast by Brazil, Russia, India and China—also known as the BRIC countries. But Indonesia—with the fourth-largest population in the world—is growing rapidly, as is its online population, according to a new eMarketer report, “Indonesia Online: A Digital Economy Emerges, Fueled by Cheap Mobile Handsets.”

Indonesia’s economic engine will help create a new and considerable digital class of consumers. eMarketer projects about 29% of the population—or 72.7 million people—will have access to the internet by the end of 2013. That penetration rate is expected to climb to 39.8% by 2016, accounting for 102.8 million internet users.

via In Indonesia, a New Digital Class Emerges – eMarketer.

Viktor Mayer-Schönberger and Kenneth Cukier published their joint tome on big data this week, Big Data: A Revolution That Will Transform How We Live, Work and Think. Mayer-Schönberger, a professor of Internet governance and regulation at Oxford, and Cukier, the data editor of The Economist, argue that having access to vast amounts of data will soon overwhelm our natural human tendency to look for correlation and causality where there is none. In the near future, we’ll be able to rely on much larger pools of “messy” data rather than small pools of “clean” data to get more accurate answers to our questions.

BIg Data“We are taking things we never thought of as informational and rendering them in data,” Mayer-Schönberger said in a talk Wednesday at the Berkman Center for Internet & Society at Harvard. “Once we think of it as data, we can organize it and extract new information.”

via “We’re going to tell people how to interview databases”: The rise of data (big and small) in journalism » Nieman Journalism Lab.

While brands seem to prefer sharing links to their videos from YouTube to uploading them directly onto Facebook, they may want to rethink that inclination, according to new data from Socialbakers. The company analyzed video shared by brands between December 4, 2012 and March 3, 2013, finding that Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).

via Facebook Video: Native Uploads Get More Reach Than YouTube Links.