Internet and mobile internet will see significant adoption in the next few years
Among emerging markets, Indonesia often falls into the long shadow cast by Brazil, Russia, India and China—also known as the BRIC countries. But Indonesia—with the fourth-largest population in the world—is growing rapidly, as is its online population, according to a new eMarketer report, “Indonesia Online: A Digital Economy Emerges, Fueled by Cheap Mobile Handsets.”
Indonesia’s economic engine will help create a new and considerable digital class of consumers. eMarketer projects about 29% of the population—or 72.7 million people—will have access to the internet by the end of 2013. That penetration rate is expected to climb to 39.8% by 2016, accounting for 102.8 million internet users.