American businesses are in denial about the need to embrace social media. New research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms.
This lack of direction is happening despite the fact that 60% of Americans use some sort of social media, according to the Pew Research Center. Businesses, however, are not convinced that social media is anything more than a fad or a temporary phenomenon.