92% of US online adults say that they read and search for content online, but no single method dominates their content discovery, according to survey findings released November 2012 by nRelate. For example, 31% claim that search engines are not their primary method of finding that content, while 51% read and click on content that is pushed to them through email newsletters from brands they use. 48% report being more likely to click on related content after reading an article, meaning that context looms large in their decisions to read or click through.Data from the “Behavior Shift: Getting Content in Front of Consumers” reveals that US adults spend an average of 7.2 hours per week looking for content, with the younger age groups 18-44 skewing higher. They read between 3 and 4 articles per session and watch between 2 and 3 videos on average.But what makes them click? A 62% majority looks for traditional news links, as opposed to related images, videos or blog posts; in short, they are looking to read. That aside, 39% report being more likely to click on an article with a related image. Once they finish an article, they are more likely to click on a link to another article 34% than to a video 15%.