The relationship between social media and privacy has long been a controversial one, but with recent privacy breaches, ever-changing privacy settings and an overall increase in the things we share in social media, there is now renewed attention to the troublesome topic.
via Social Media and Privacy | The Sad State of Social Media Privacy [Infographic].
Analytics programs can give marketers amazing insight into their marketing campaigns, but this wealth of data comes with a cost. There’s just so much information – and so many possible combinations of metrics and reports to track – that many marketers get overwhelmed trying to make sense of it all.
But don’t let data overload stop you from using analytics to improve your marketing effectiveness.
Our free ebook highlights the essential inbound marketing metrics for data-driven decision making, along with advice for how to use that data to improve and optimize your marketing efforts.
via Free Ebook: Introduction to Inbound Marketing Analytics.
Edit Flow gives you custom statuses, a calendar, editorial comments, and more, all to make it much easier for your team to collaborate within WordPress.
via Edit Flow.
The tech business deserves a better press corps.
By “better,” I don’t mean “friendlier.” I mean journalists and bloggers that treat technology with the same serious and critical eye that is (or should be) afforded to presidential candidates and Fortune 500 companies.
The tech industry and the entrepreneurs behind it are busy rebuilding our world, in profound and often unanticipated ways. The impact of the technologies we use today will have far-reaching consequences. Google, Facebook, and Apple are massive profit-making (and job-creating) businesses, but they’re also changing the way we live our lives, interact with each other, express ourselves, and think about the world.
via Dylan’s Desk: “Tech journalist” doesn’t have to be an oxymoron | VentureBeat.
The plot thickened last month when Google launched Search plus Your World. Jack Menzel, director of product management for Google Search, explained that now Google+ users would be able to “search across information that is private and only shared to you, not just the public web.” According to Ian Lurie from the blog Conversation Marketing, in Search plus Your World, search results that received a lot of +1s tend to show up higher in results.
Google has come out and described the purpose of a +1, but hasn’t necessarily explained the direct effect a +1 has on search ranking. Here’s a breakdown of what we currently know.
Peter Shankman is known for many things: skydiving, social media chops, public speaking, and a wry and brazen wit. What’s important to remember about Shankman is that he is a public relations professional at his core, and prior to his serial entrepreneurship he was a hard-at-work flack. There’s no shame in this, and as a matter of fact if done right, public relations can be a glorious job. Unfortunately, it’s often done wrong more than it’s done right.
via How NOT to do public relations: An interview with Peter Shankman – Forbes.
The Yandex agreement is similar to the real-time Twitter search that used to be offered by Google — a partnership that ended last year around the time that Google was launching its own Google+ service.
Yandex says it has licensed the “full feed of all public tweets,” covering all languages — but seems to highlight specifically those tweets that are in Russian, Ukrainian, Belarusian or Kazakh, covering tweets from more than two million users. People will be able to search by usernames and hashtags, too. In total, Twitter has around 100 million active users, covering some 250 million tweets per day.
via Yandex, Google’s Russian Rival, Is Twitter’s New Real-Time Search Partner | TechCrunch.
Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imperative for companies.According to a November 2011 survey from Acxiom and DIGIDAY, though the majority of US advertisers and agencies were able to identify and segment their customer base, few were capable of doing so in a way that delivers a personalized experience in real time and across multiple channels.More than half 58% of advertisers and 39% of agencies said they were able to track and segment their best customers. However, agencies were more than twice as likely 12% to be able to incorporate both online and offline data into the segmentation process, compared to just 5% of advertisers capable of this more advanced approach.
via The Challenges of Cross-Channel Data Integration – eMarketer.
There’s something about the feeling of anonymity on the Internet that can turn otherwise reasonable, pleasant people into complete blockheads. Given an open, free, global network to communicate, people use it to rant, rave, flame and complain. We’ve all done it.
But when YOU are the target of an insulting post or sharply-worded email, quite frankly, it can really suck. Today I’ve got some strategies for dealing with Internet Meanies: those faceless virtual bullies who take pleasure in shooting other people down from the safety of their keyboards.