Monthly Archives: January 2012

PR

Marketing Plan: Why I Bet on PR

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PR gets a bad rap. To many corporations and businesses, PR’s role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget.

Things have gotten so bad that the PRSA (Public Relations Society of America) is currently undertaking a "redefinition" of PR. (I’m not kidding.) The results will be announced in early 2012. It’s probably safe to say that most of us are not waiting with bated breath.

Having left a big corporate job to build a start-up, I dream of one day building a budget from the bottom up, with multiple line items. But at this point, my focus has been on building the product, developing a business–with two markets and 80-plus partners–and motivating my partners and stakeholders.

That’s why my marketing budget has only one line item. Here are three simple reasons why I chose PR.

via Marketing Plan: Why I Bet on PR | Inc.com.

measurment

The Only Metrics You Need to Optimize Website Performance

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traffic sourcesYour website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Let’s review the 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance.

via The Only Metrics You Need to Optimize Website Performance.

Infographics

Going Viral Visualized

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So if “going viral” is your goal, how can you optimize a campaign to transform into a Web meme goldmine? Smart money would select an environment where lots of group sharing is going on. Places such as Facebook and Twitter are no-brainers, but the value of Reddit as a veritable meme factory is on the rise. Combining the right design and tone with the proper platform is one of the trickiest parts of creating a successful viral campaign, but when it’s all aligned, success is more likely.

via Going Viral Visualized.

guidelines

Apple’s internal policies on employee social networking, speculating on rumors, leaking, blogging, and more

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With some of the Apple news spotlight this week on the firing of an Apple employee (and last month) over a Facebook rant, we thought the best way to clear up this employee’s claims of “unfair dismissal” from his job would be to post Apple’s internal policies on the matter. The internal papers are very interesting, and give a fantastic look at Apple’s perspective in situations regarding employees being terminated over their online actions and more.We’ve got the full run down of Apple’s internal policies on social networking, blogging, speculation, leaking trade secrets, business policies and more after the break.

via Revealed: Apple’s internal policies on employee social networking, speculating on rumors, leaking, blogging, and more | 9to5Mac | Apple Intelligence.