PR gets a bad rap. To many corporations and businesses, PR’s role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget.
Things have gotten so bad that the PRSA (Public Relations Society of America) is currently undertaking a "redefinition" of PR. (I’m not kidding.) The results will be announced in early 2012. It’s probably safe to say that most of us are not waiting with bated breath.
Having left a big corporate job to build a start-up, I dream of one day building a budget from the bottom up, with multiple line items. But at this point, my focus has been on building the product, developing a business–with two markets and 80-plus partners–and motivating my partners and stakeholders.
That’s why my marketing budget has only one line item. Here are three simple reasons why I chose PR.