Twitter is a great way to gradually get to know someone, build up trust, and possibly create a relationship where there wasn’t one before. Most of what I’m about to tell you works in creating and improving many different kinds of business relationships, but I’m going to tailor this around public relations and getting to know journalists.
Here are 6 simple steps — that anyone can follow — to build credibility and relationships with journalists using Twitter. Done right, your publicity efforts can literally become inbound: journalists coming to you for quotes, interviews, and information. Here’s how to tackle the first steps..
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/29397/6-Easy-Twitter-Hacks-for-Schmoozing-Journalists.aspx#ixzz1iFPdoimr