Last week we covered the many benefits in working with an Editorial Calendar when managing an online community. In this article I will explain how to actually develop this calendar, provide examples of what you could add to it and offer a special bonus – your very own print-and-keep sample editorial calendar.
So, let’s get started…
The first step is to figure out how frequent you want to be creating regular events or editorial initiatives for your members to participate in.
Today’s Big Blue is the antithesis of Big Brother. It’s ‘Big Open’. A transparent, nimble, collaborative organization known more for listening and engaging customers than for dictating to them. While ironically, some say Apple now resembles Big Brother given their propensity for tight controls.
And that’s why IBM — not Apple — represents the future workplace.
While Apple has been wildly successful, IBM’s Social Business is much more attainable and sustainable than what Fortune’s Adam Lashinsky describes as Apple’s genius led, culture of fear. For the genius is always, as Benjamin Disraeli and later Peter Drucker predicted, succeeded by a “lieutenant of Marines” who understands the business but nothing else. So the company is only left with an innovation vacuum.
via Why Every Company Needs To Be More Like IBM And Less Like Apple.
A new year on the calendar means new hope, new opportunities, new products, new trends and, most important of all, new budgets for many marketers. And while you’ll get served your share of predictions for the year ahead, here are five things you can bank on happening in social media.
The PR people have always recognized value of partnerships between companies in press releases and stories pitched to the media, but brands rarely think to champion strategic partners via social media the way they might champion consumers. Why is this?
via Social Media Strategy and Tactics for Business | Shannon Paul | Very Official Blog.
If you take a look at the top 10 Twitter users you’ll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes.
via U R What U Tweet: 5 Steps To A Better Personal Brand | Fast Company.
I have the feeling that Social Business will definitely be 2012′s top buzzword. The more time I spend online, the more I bump into this term. The problem is that, except social media practitioners, it can be misunderstand with Yunus’ vision of “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today” (see Wikipedia’s definition). By social business, I mean a social business, as in social media. Social Business is not a technology, a practice or a strategy, it’s a unified vision of social media usage inside and outside of a company.
Shortly before Christmas, I ran into an old friend who oversees social media for one of the big-branded management consultancy firms. He confided in me that he was having an issue with Wikipedia.
Wikipedia wouldn’t grant him editing privileges, as a PR person, even though the information on the site about his employer was inaccurate. His question to me: should he pose as someone else to make the necessary changes?
Once you get into other fields, though, things get murkier — and Google+ pages are the murkiest yet. Every proper name can be immediately associated with a Google+ profile. Likewise, in Search Plus every brand name of any and all companies, including news and media companies, will direct users to a Google+ page at both the top center and top right of the screen. That’s almost everything we search for.
Because of Google’s dominant position in search, it won’t matter if you or the company you work for enjoy Google+ or prefer its services to its competitors. It won’t matter if you never log in to a Google account to browse the web, use a different search engine, or always flip the switch on your own Google search results to “universal.” There will be a tremendous incentive to manage your Google profile, to keep it up to date, and to ensure that the material it displays presents us in a favorable light. That in turn means more users, more time spent on site, and a more competitive position for Google+ relative to Twitter and Facebook.
via Dirty Little Secrets: The Trouble With Social Search | Epicenter | Wired.com.
On Tuesday, Google announced something called Search, plus Your World (SPYW). It marked a startling transformation of the company’s flagship product, Google Search, into an amplifier of social content. Google’s critics — as well as some folks generally well-intentioned towards Google — have complained that the social content it amplifies is primarily Google’s own product, Google+.
via Is Too Much Plus a Minus for Google? | Epicenter | Wired.com.
Facebook has over 800 million members, all of whom might be potential customers for your company.
That’s great, but it doesn’t mean a thing if you don’t interact with those who currently like your page.
Here are 10 ways to keep your page in your your followers’ news feeds — and in their minds.