Monthly Archives: January 2012

crisis

McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories

A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories (via @bored2tears).

McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.

Later in the day, however, the burger company used a dangerously vague hashtag: “When u make something w/ pride, people can taste it,” McD potato supplier #McDstories

via McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories.

Reading

Report: Half of All Retweets on Sina Weibo are Spam

We’ve long been concerned about just how many of the 250 million users of Sina Weibo are real, and not spam or zombie accounts. Now a report from the HP Labs ‘Social Computing Research Group’ claims to have found that an astonishing 49 percent of all retweets on the microblogging service come from fraudulent accounts. To make it worse, those automated fake users account for about 32 percent of the total tweets.

via Report: Half of All Retweets on Sina Weibo are Spam | Tech in Asia.

community management

Everything You Wanted To Know About Community Managers (Infographic)

Although it only seems to be community managers that actually care about this day, let me tell you that they are probably the most amazing, good-looking and talented people in every company you care to name.

This is where I should mention I am a community manager for Brandwatch, which in no way makes my opinion biased in this matter.

To mark the special day, the guys over at Social Fresh compiled a report into the role of community managers. You can read the full 15-page report here.

via Everything You Wanted To Know About Community Managers (Infographic) | Business 2 Community.

Infographics

Infographic: Social media is not a waste of time

Americans spend more time on Facebook than any other website. But does that mean social networks are a waste of time?

They’re not, an infographic from Schools.com argues. Americans use social media for everything from the job search to finding a soul mate.

One reasons Americans use social media is to enhance their social lives. More than half use social networks to stay in touch with friends (67 percent) and family (64 percent). Seventeen percent use it to find love, and 18 percent use it to make new friends.

via Infographic: Social media is not a waste of time | Articles.

Facebook

Facebook-Based Loyalty Program to be Tested by Major Chains

Taco Bell, Dunkin’ Donuts, Quiznos, and Red Robin want to see if consumers’ love of social gaming can be converted into commerce at their stores nationwide.They’ve penned deals with Plink, a loyalty marketing start-up that’s set to announce its quick-serve brand test partners on Thursday. It’s pretty simple: the more Plink users spend at the restaurants, the more Facebook Credits they’ll earn to play games like FarmVille, CityVille, and The Sims.

via Facebook-Based Loyalty Program to be Tested by Major Chains.

As seen on the web, tumblr

Tumblr’s Inflection Point Came When Curators Joined Creators

Tumblr was an accidental social network, said founder and CEO David Karp, speaking at the DLD conference in Munich today.

In its early days, the service didn’t have the “steep social network growth” you might expect, because it was about a core community of creators, Karp said. The company originally set out to build novel tools that offered an escape from the restrictive templates of Facebook and Twitter.

When the site really took off was when the curators — people who primarily respond to other Tumblr users’ content by “reblogging” it on their own pages — came on board.

Today, creators are probably 10 percent of Tumblr, and curators are 90 percent, Karp estimated.

via Tumblr’s Inflection Point Came When Curators Joined Creators – Liz Gannes – Social – AllThingsD.

community management

A Worldwide Salute to Community Managers

It’s the third annual Community Manager Appreciation Day every fourth Monday of Jan and I’d like to salute the folks working on the front lines at companies big and small leading the charge.These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.

via A Worldwide Salute to Community Managers « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

community management

quora conversation – How do you build a community of users that give high quality comments on a website? – Quora

Some sites seem to attract really low quality comments, such as Yahoo! Answers or YouTube, while others usually have comments higher quality, such as Ask MetaFilter, StackOverflow, or Hacker News. What can you do to ensure you have the type of users that leave higher quality comments?

via (3) How do you build a community of users that give high quality comments on a website? – Quora.