A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories (via @bored2tears).

McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.

Later in the day, however, the burger company used a dangerously vague hashtag: “When u make something w/ pride, people can taste it,” McD potato supplier #McDstories

via McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories.