Twitter has come a long ways since it hit the Web in 2006. The online social networking and micro-blogging site now boasts over a million active users, with half logging in every day, and it is changing the way news is delivered to people everywhere.
Monthly Archives: October 2011
Facebook by the Numbers [INFOGRAPHIC]
You likely know that Facebook is the world’s largest social network with more than 800 million users, but did you know that more than 250 million photos are uploaded every single day? Or that the average American spends seven hours and 46 minutes browsing her friends’ profiles per month?
Facebook has become an integral part of our lives — some people more than others. It’s where we learn what our friends are doing, who they’re dating and even what they’re listening to.
We wanted to dive deeper into the Facebook phenomenon, so we collected some stats about the social network and put them together in one infographic. Check out what makes Facebook tick (and what celebrity is the king of Facebook with 47+ million fans) below.
The Do’s And Don’ts Of Infographic Design: Revisited – Smashing Magazine
Smashing Magazine offered advice on the “Dos And Don’ts Of Infographic Design“, but they forgot to include the former. It’s as if I wrote a fake post and someone mistook it for a serious guide. Written by Amy Balliett, it seems to me that the post is basically about a couple of tips on how to create linkbait that doesn’t work. Or at least I hope it doesn’t. Many of the dos are actually dont’s, and judging by some of the comments that the article had received, it’s worth pointing out what’s what.
via The Do’s And Don’ts Of Infographic Design: Revisited – Smashing Magazine.
Establish a Professional Web Presence this Weekend
We’re all on Facebook, Twitter, Google+, or some other social media sites, but the web is also a great place to connect for work purposes. If you want to get yourself out there and share your skill set, here are some things you can do this weekend to get the ball rolling.
How to Fix Internet Embarrassments and Improve Your Online Reputation
Whether you’re looking to hide your personal activities from prospective employers or you just don’t want last Friday’s naked wood-chopping contest making the rounds on the internet, getting rid of embarrassing online photos, videos, and messages can be tough. Here’s how you can take action when you want to purge the internet of your shameful content and maintain your upstanding online reputation.
via How to Fix Internet Embarrassments and Improve Your Online Reputation.
Sharing on the Web: How, When, Where and Why We Do It [INFOGRAPHIC]
When are people most likely to share content on the web? How do they prefer to share it? What services are they sharing to most frequently? These are the burning questions of the age of social media. Bookmarking and sharing service AddThis just might have the answers.
AddThis is celebrating its fifth birthday with a deep dive into its data pool. The Clearspring service has analyzed five years’ worth of sharing data — and has summarized its findings in the infographic below.
via Sharing on the Web: How, When, Where and Why We Do It [INFOGRAPHIC].
What Drives Brand Sociablity?
By now, most marketers agree that engaging their brands in social media is a good thing, but they also feel that they could be doing it better
According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards.
What does it take to get there? In the infographic below, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. Brands would be wise to take that counsel. As they all agree, sociability is now a key component in driving brand reputation.
IBM: Companies slow to take on social media
Corporate executives see the need to use social media to connect with their customers, but many acknowledge that they’re still figuring out how best to do it.
According to a study released this morning, 82 percent of CMOs (chief marketing officers) plan to increase their company’s use of social media over the next three to five years.
via IBM: Companies slow to take on social media | Applications – InfoWorld.
Gartner Says Worldwide Social Media Revenue Is on Pace to Total $10.3 Billion in 2011 and Grow to $14.9 Billion in 2012
Worldwide social media revenue is on track to reach $10.3 billion in 2011, a 41.4 percent increase from 2010 revenue of $7.3 billion, according to Gartner, Inc. Worldwide social media revenue is forecast for consistent growth with 2012 revenue totaling $14.9 billion, and the market is projected to reach $29.1 billion in 2015.
Advertising revenue is, and will remain, the largest contributor to overall social media revenue. Social media advertising revenue is forecast to total $5.5 billion in 2011, and grow to $8.2 billion in 2012. Advertising revenue includes display advertising and digital video commercials on any device including PCs, mobile and media tablets.
“Marketers will begin to transition from ‘onetime placement and click of ads’ toward ‘ongoing engagement’ with the Internet user and will therefore allocate a higher percentage of their advertising budget to social networking sites,” said Neha Gupta, senior research analyst at Gartner. “This is mainly because social networking sites, with the help of social analytics firms, are able to unlock the interconnected data structures of users — mapping lists of friends, their comments and messages, photos and all their social connections, contact information and associated media.”
How Non-Profits Are Using Social Media
Craigslist founder turned philanthropist Craig Newmark set out to discover which U.S. non-profits were the most effective social media users. It turns out, there doesn’t appear to be a correlation between social media savvy and an organization’s net worth.
“The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better,” says Newmark, who now focuses his energies on his non-profit craigconnects, which seeks to maximize the use of online tools for the common good.