What The Fuck Is My Social Media Strategy? by Mike Phillips.
If you still need to find a social media strategy, just refresh the windows …
Monthly Archives: May 2011
50% of the connected people at Twitter commenting at what they watch
NCIS, Idol Top TVGuide.com’s List of the Most Social Shows – Today’s News: Our Take | TVGuide.com.
Social network discussions about television shows drove more live viewing and second-screen engagement during the 2010-2011 television season, according to a TVGuide.com user research study that ranks the year’s top 10 most social shows. Twenty percent of respondents said they are now watching more live TV to avoid plot and reality “spoilers” that may be revealed in real time by members of their social networks. At the same time, TVGuide.com, which has more than 23 million monthly unique users, found that users are spending more time engaging in TV discussions with their social networks, with more using Twitter than Facebook for those discussions.
3 Ways To Get Your Boss To Believe In Social Media – 10,000 Words
In any organization, when it comes to introducing social media strategy or guidelines often one of the most difficult aspects is getting buy-in from people in higher positions within the company.
via 3 Ways To Get Your Boss To Believe In Social Media – 10,000 Words.
‘Gamifying’ The System To Create Better Behavior : NPR
Say you’re zooming down the highway, when you spot one of those speed-limit enforcement cameras from the corner of your eye. You hit the brakes, but not before the camera’s flash catches you breaking the law. A speeding ticket is surely on its way to your mailbox.
A car passes a warning sign for speed cameras.
Now, imagine that same camera also snaps a photo of your car when you are driving at or under the speed limit. For your safe driving, you are entered into a lottery to win a portion of the money from fines paid by speeders.
Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)
In essence, businesses need to better understand how to use social media and how to apply an authentic human touch while doing so. Vaynerchuk thinks current efforts are abysmal. “”99.5 percent of the people that walk around and say they are a social media expert or guru are clowns,” he says, continuing with “we are going to live through a devastating social media bubble.”
via Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV).
HOW TO: Make Your PR & Marketing Believable
Public relations and marketing professionals have dug themselves into a hole. With the overwhelming amount of PR spin and marketing messages flying at consumers on a daily basis, individuals are constantly on guard, trying to spot the underlying motives behind each claim, motto, message or deal that brands introduce. Many times the assumption by consumers is that marketing messages are motivated by greedy or deceptive intentions. This phenomena is what Ogilvy’s SVP of Global Strategy & Marketing, Rohit Bhargava, called a “believability crisis” during his presentation at Mashable Connect 2011.
The Social Media Marketing Blog: QR Codes 101
QR codes, a.k.a. Quick Response codes, are a useful way to encourage individuals to interact with a product or service. They can be used for a variety of engagement tactics including driving consumers to an ecommerce landing page, providing a coupon or giving in-depth product information.
Twitter Debuts ‘Follower Dashboard,’ Opens Geotargeting Spigot
Twitter has rolled out a dashboard that lets marketers access data about their followers. It shows how a brand’s followers have increased over time, breaks down their gender and location, displays what interests they have shown, illustrates how engaged they are, and details what kinds of Twitter users they follow.
via Twitter Debuts ‘Follower Dashboard,’ Opens Geotargeting Spigot | ClickZ.
How Engaged Is Traffic from Social Sites?
Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is still the top way people share content, and that search is still the top way people find websites, social sharing—newer and more exciting—is in the spotlight.
The Gamification of Social Media
Essentially, it is a rewards system that makes what we already do on the web – create and share content – fun by making it a stock market-like atmosphere. You can earn money (their currency is “Eaves”) by buying other people and you can see your own worth rise by getting other people to invest in you. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. But like the other sites, it’s also a social network itself. It’s a chance to connect and brainstorm with others by finding affinity groups (“Communities”) within Empire Avenue.
via The Social Media Marketing Blog: The Gamification of Social Media.