Monthly Archives: April 2011

Reading

consumerACTIONism – Home – Charlie Sheen: A Master Class in Public Engagement?

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This past Saturday was the opening of Charlie Sheen’s Violent Torpedo of Truth tour in Detroit (don’t worry, tickets are still available for future shows if you haven’t gotten them).

Yes, like many of you, I suffer from Sheen Fatigue. Yet I am also curious about what communication blueprint the Sheen Team followed so that he was everywhere simultaneously in just moments.

A crude timeline (pun intended) of Sheen Team tactics interestingly incorporates many of the components in Edelman’s approach to public engagement.

via consumerACTIONism – Home – Charlie Sheen: A Master Class in Public Engagement?.

linkedin

HOW TO: Optimize Your LinkedIn Company Profile for Recruiting

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LinkedIn offers companies the ability to provide more information about their organization via their company pages. On a company page, you can include information about your products and services along with information about job opportunities.

This is a relatively new feature, relaunched back in November 2010. Several Fortune 500 companies were part of the launch of this new feature including Dell, Eastman Kodak, JetBlue and Microsoft. But company pages are not exclusive to only large businesses — Harvard Business School, Rypple, Squarespace and other well-known, successful organizations have LinkedIn company pages.

via HOW TO: Optimize Your LinkedIn Company Profile for Recruiting.

blogs

Why Websites Are Slow & Why Speed Really Matters [INFOGRAPHIC]

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What a difference a millisecond can make. When it comes to browsing the web, every tiny moment counts — and the fewer moments that pass between a mouse click and a fully loaded page, the better.

Speed is a bit of an obsession for most web users. We fret over our Internet connections’ and mobile connections’ perceived slowness, and we go bananas for a faster web browser.

Given this better-faster mentality, the consequences for slow-loading pages can be dire for site owners; most users are willing to navigate away after waiting just three seconds, for example. And quite a few of these dissatisfied users will tell others about the experience.

What’s more, our entire perception of how fast or slow a page loads is a bit skewed. While we’re waiting for a site to materialize in a browser tab, pages seem to load about 15% slower than they actually do load. The perception gap increases to 35% once we’re away from a computer.

via Why Websites Are Slow & Why Speed Really Matters [INFOGRAPHIC].

Social media news

Social Media Marketing Blogs & Strategy | CMO.com

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While social media’s acceptance by and importance to the consumer has ramped up rather quickly, those who believed it had relevance to digital marketing were thought to be making a mountain out of a molehill. Well, that molehill has turned out to be more like Everest. A social-media strategy has clearly become a marketing must-have. These days, marketing channels, platforms, and tools that lack a social component–some way for consumers to actively engage with your brand–are probably doomed to failure. But what worked this time last year might not work today, for this is a rapidly shifting landscape that must be mapped out regularly.

via Social Media Marketing Blogs & Strategy | CMO.com.

Facebook

Criteria for good content on Facebook

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There are the titles “Google friendly”. Now there is the content “Facebook”. Another English word that I could add to the jargon of online journalists . According to the Urban Dictionary , this word means that the content is worth to be published on Facebook and can generate interest among the 500 million members and some of the social network.

While Mark Zuckerberg’s social network has launched a Facebook page titled Journalists are in the same way Twitter lists the best journalistic practices , we must believe that there is a hearing, on Facebook, interested in consumer information . “Since early 2010, the media have, on average, up over 300% of their traffic from Facebook,” says the company’s Palo Alto.

Google Translate.

Social networking

The Winners & Losers of Social Networking [INFOGRAPHIC]

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The course of social media never did run smooth — not for long, anyhow. And for some Web 2.0 companies, it’s running less smoothly than ever.

It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling off. Nevertheless, there are still scores of other highly competitive social sites that are waxing and waning; and different networks and apps are more popular in specific geographic areas, with certain genders or age groups and even among various social classes.

The Winners & Losers of Social Networking [INFOGRAPHIC].

As seen on the web

Tribute to my personal favortie RSS reader of all time – Using Feedly To Create A Personal News Hub

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Twitter’s tremendous growth and active user base means breaking news stories to the web has become easier than ever. But when this is juxtaposed with information from mainstream media sources, keeping up with the latest news around a particular topic can be a bit overwhelming. Luckily, the team at DevHD has come with a great solution for harnessing the news of the web while including instant updates from other sources — they call it Feedly.

via Using Feedly To Create A Personal News Hub – 10,000 Words.