consumerACTIONism – Home – Charlie Sheen: A Master Class in Public Engagement?

This past Saturday was the opening of Charlie Sheen’s Violent Torpedo of Truth tour in Detroit (don’t worry, tickets are still available for future shows if you haven’t gotten them).

Yes, like many of you, I suffer from Sheen Fatigue. Yet I am also curious about what communication blueprint the Sheen Team followed so that he was everywhere simultaneously in just moments.

A crude timeline (pun intended) of Sheen Team tactics interestingly incorporates many of the components in Edelman’s approach to public engagement.

via consumerACTIONism – Home – Charlie Sheen: A Master Class in Public Engagement?.

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