If your organization doesn’t have the budget for a robust stats platforms, Facebook provides an internal tool that allows you to easily measure and track the performance of your brand page. In order to manage a successful Facebook community, it’s important to use metrics like demographics and engagement stats to appropriately tailor your Facebook plan. Knowing who your audience is and what they care about is integral to cultivating a lively and highly engaged Facebook community. Below are three tips on how to use Facebook Insights to improve your news organization’s presence on Facebook.

via 3 Tips For Using Insights To Improve Your News Organization’s Facebook Page – 10,000 Words.

How Do I Respond to That Buddy Media White Paper .pdf (Objet application/pdf).

Social media is a big part of everyone’s life these days. People are spending more time on social networking sites than ever before. Of course, the most popular social networking platform is still Facebook. It surprises me how much time we spend on Facebook. People log in there to play social games and to get updated on what their friends are up to for the day or the weekend. Another reason people spend time on that site is to get recommendations on products, gadgets and services before purchasing them. Consumer behavior has shifted. Instead of just checking out products or brands via the company websites, more and more people are now checking them out on Facebook as well. Consumers want to check out what people are saying about the brands or their services.

via Create Your Own QR Code Like Button For Facebook… | Bit Rebels.

Some people call public relations one of the most stressful professions today. So P.R. pros need all the help they can rally up. Thankfully, there are multiple resources within Facebook that flacks can turn to — here are some of their favorites.

via P.R. Pros’ Favorite Facebook Resources Revealed.