If your organization doesn’t have the budget for a robust stats platforms, Facebook provides an internal tool that allows you to easily measure and track the performance of your brand page. In order to manage a successful Facebook community, it’s important to use metrics like demographics and engagement stats to appropriately tailor your Facebook plan. Knowing who your audience is and what they care about is integral to cultivating a lively and highly engaged Facebook community. Below are three tips on how to use Facebook Insights to improve your news organization’s presence on Facebook.

via 3 Tips For Using Insights To Improve Your News Organization’s Facebook Page – 10,000 Words.