featured, Social media news, video

Opt in press release against PR spam ? An Inconvenient PR Truth

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I’ve just seen a twitter message from a french journalist mentionning a press release he received with Opt in solution – it really impressed him.

http://twitter.com/couve/status/8583135307

Translation: “I received a press release with opt-in (I subscribe / unsubscribe). This is the first time. There is hope !”

I wonder if any of you already expericed such solutions, and what feedback did you get ?

I would tend to find such a solution quite brilliant …

This Twitter message appear just after a video I’ve seen last week

http://france.disruptionblog.com/wp-content/uploads/2010/01/inconvenienttruth.png

http://www.vimeo.com/9020095

This video is clearly very controversial (see some reactions here : http://www.prweek.com/news/bulletin/UKDaily/article/980491/?DCMP=EMC-UKDaily#comment)

As underlines some of my colleagues :

“I’m split 30:70 on whether such a campaign is beneficial for journo-PR relationships, or actually quite detrimental in that it’s trying to define a relationship with rules. Some things should be left unsaid, especially in relationships. If journalists have concerns about receiving spam PR e-mail, then they should ask to be removed from lists… PR’s should be diligent in doing so. Simple.”

Of course, I know all the effort at Text 100 to build targetted press list. But the video is also some electrochoc for the rest of the industry. I tend to think that solutions such as opt in + Social media newsroom could be a good way to cleverly push information to the perfect target.

Your opinion ?

blog news, featured

The 1 year after disruptionblog survey – the results

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We’ve asked you your feedback about the Disruptionblog as a plateform and in term of content to know how to improve the place (and a someone lucky got a fantastic Tshirt 🙂

Only 5% of the people registered on the Disruptionblog actually took the time to answer those questions, but with a lot of very detailed and inspiring suggestions. It’s now time to share them with you 🙂

Sans titre 1All the people that answered seems to be part of the regular readers, using both the website or the RSS feed.

Sans titre 2Even if 75% of the respondant currently are happy with the frequency, only 50% actually read the content.

Sans titre 3It seems that the content is considered as interesting (at least most of the time 🙂 but case studies definitely needs to be shared more often as people claim for them

Sans titre 4Contribution is an issue for the Disruptionblog. And no suprise here : time is a big problem for everybody here 🙂 Note : since the respondant represent very frequent reader of the blog, no surprise they are overweighted in the survey.

Sans titre 5And that’s the same for commenting :S

Sans titre 6Since the design seems to be quite OK, recommendations are always welcome. Weekly newsletter will then come back, and the tag cloud will be less flashy 🙂 As for the cramped homepage, we’ll investigate solutions, but any more specific recommandations are more than welcome.

Sans titre 7Those comments are very interesting. Should you like to add comments and them, feel free to share.

__________________________________________________

3 seconds conclusion

  • Work on design – email newsletter will come back, we’ll try to simplify the layout, bring up the category, and open a “ask me” section.
  • In term of content – case studies are requested by everybody. Please share !
  • In term of communication – we need to communicate about the platform. Should you have suggestion, feel free to comment 🙂 But in the meantime, spread the word and check on your local offices that everybody currently knows the blog and have access to it 🙂

Any other thought that come to mind ?

blog news

Firefox T-Shirt / we’ve got a winner

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The almighty gods of Random.org (http://www.random.org/) stated that Sumin from the Singapore office is our happy winner. Sumin, thanks a lot for your feedback for the yearly disruptionblog survey. Please be patient until we send you the (very bueatiful and collector and ultra-geeky) T Shirt to the Singapore Office 🙂

To all the participants. Thanks a lot for your detailed answers, we’ll come back on that later.

Perfect for parading in the office and raise your geek level up ^_^

http://disruptionblog.com/wp-content/uploads/2009/11/Sans-titre-21.png

stats, trends, Twitter

Twitter stats (again) but in real life

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I found today this impressive set of stats about Twitter that give an idea about the massive level of data created by the conversations currently taking place over the platform at this moment. Could be nice to keep in mind when discussing about Twitter with clients (if they ever need to be convinced 🙂

Or just for the pleasure of reading odd figures 🙂

http://www.geekologie.com/2010/01/but_why_would_you_if_you_print.php

http://www.geekologie.com/2010/01/25/twitter-1.jpg

http://www.geekologie.com/2010/01/25/twitter-2.jpg

http://www.geekologie.com/2010/01/25/twitter-2.jpg

featured, trends, Twitter

Slow down the growth and let’s discuss – state of the Twittersphere ’10

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Let’s face it, Twitter was really the word of year 2010. Maybe even overhyped … And the latest “State of the Twittersphere” by hubspot tends to really balance the craze over Twitter. Less growth, but more engagement … a sign of maturity ? The latest survey shows a few stats, interesting to keep in mind as long as you’ll speak about Twitter. Speaking of stats, let’s keep in mind that
– Twitter users are currently 50 millions, half of them being americans
– Twitter.com has 1.5 million unique visitors (oct 09, comscore)
– 127 500 french (sysomos 2010 jan)

twittergrowth

http://www.hubspot.com/Portals/53/docs/01.10.sot.report.pdf

blog news, featured

It’s time to update your profile

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New feature on the disruptionblog – from now on, each post will display a block of information about its author. For that, that author of the post has to get its gravatar (the avatar image used to identify a blog user) set up and some information entered in its profile.

It’s your chance to showcase yourself and write a few word about your work.

To set up a gravatar : http://disruptionblog.com/?p=1523

To enter information about yourself (if you haven’t already done it during the registration process) and edit your profile :  http://disruptionblog.com/wp-admin/profile.php

Should you have any question, feel free to shout 🙂

Sans titre 1

featured, Reading

The disruptionblog – one year after, your feedback + win a Tshirt

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It’s been (already) a year since we launched the new version of the disruptionblog on a new plateform with new functionnalities and more contributions. We’d really like to have your feedback about this plateform – is it just a toy, or something that has become important for the vision of our business ? Do you read it often ? Do you contribute to it ? It’s your chance to express yourself, and to win a fantastic and ultra cool Firefox collector TShirt for the 5 years of the browser that will make all your (geeky) colleague jealous. Just leave us your email address on the survey, and we will pick a name randomly among all the participant early january.

The survey is open until january 5th.

http://bit.ly/disruptionblogsurvey09

Sans titre 3

A few stats to share :

  • 641 posts
  • 770 comments
  • 33241 visits (for a blog with a password, it’s quite an achievement)
  • 192 subscribers
  • 37 wordpress plugins
  • 5 aspirin tabs (for the migration and set up everything)

Chargement…

featured, How To

Want to know what is the level of your team in Social Media ? Ask them

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It’ll maybe seems obvious for most of you, but I’ve find it really powerful : I’m in charge for the few weeks for the social media training in the UK office. And to assess the level in Social Media to prepare my training program, I just created a survey, and sent to the team to let them have their own feedback, with very interesting insights and comments. As for me, I used a googledoc form (I find this is a remarkable tool to run surveys). You’ll find hereunder the PDF generated after the survey. And you, have you asked in your office what people expects in term of trainings ?

Sans titre

View the pdf

featured, How To, Social networking, Tutorials

Facebook page creations – some learnings

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I’ve been working on the Facebook page of one of the UK office client. They already have a strong social media presence (through their twitter account) but would like to create a real community. And Facebook page are helpful for that 🙂 I’d like to share a few learning from about the creation of a Facebook page.

The reasons

First of all, if you still ask yourself why a facebook page and the difference with a facebook group : http://mashable.com/2009/05/27/facebook-page-vs-group/

And if you ask why it’s great for a client to have a facebook page :

– SEO – the facebook page rapidely sits at the top of the Google results

– Community – you gather people with all their info under your mouse

– Statistics – you’ve got amazing statistics about your followers from the page. But really amazing (cities, tastes, connections, preferences, etc, etc)

– Plus it’s free …

Page creation

If you’re reluctant to create a Facebook page with your own facebook profile, you can create a client facebook profile. Careful : you’ll have to dig in the profile privacy settings to withdraw the profile from the facebook search, otherwise it might create confusion with the facebook page.

Facebook pages always have the same structure : A wall, an info tab, an image profile, boxes tab and notes. The first step : put an image on the page, a name, and some basic background info

Bring some content inside

You can publish images, synchronize the notes with any rss feed (a blog RSS feed is perfect :), write additional notes, share videos, launch conversations and invite people to be part of your new page.

Personnalization

All facebook page are very lookalike … yet there is some personnalization possibilites. My favourites ones :

1/ create a personnalized page (with some basic HTML)

2/ change the homepage of the facebook page

3/ add more information on the facebook page (add rss boxes with your twitter feeds, friendfeed feed, etc, etc)

4/ add more info to the basic standard facebook page info

And for those who know how to deal with flash : embed a flash animation.

The tools to help you : http://mashable.com/2009/05/13/facebook-brand-apps/

Publicize the page

Talk about your page, add it to your social media profile, indicate it on your client website, and ask to embed a fanbox facebook page.

More info about the fanbox facebook page : http://wiki.developers.facebook.com/index.php/Fan_Box

Create a community

Creating and communicating about the page was the technical part. Now is the community management part – dedicate resource to invite people to become fans, and give them reasons to become fans.

Deliver exclusive news, allow them to discuss with VIP spokespeople, create challenges, contests, etc …

Tool to help you create a facebook contest : http://www.wildfireapp.com/

To conclude, some useful advices how to run a great facebook page : http://mashable.com/2009/03/30/successful-facebook-fan-page/

http://www.allfacebook.com/2009/03/facebook-page-strategy/

http://searchengineland.com/how-to-quickly-customize-your-facebook-page-to-attract-more-fans-29216

Anyone has experience to share ?