Want to rank better on Google? Get people to add you to their Google+ Circles, and that seems to be a potentially huge boost, based on a search I just did.
via How Being “Friends” On Google+ Leads To Better Rankings.
This is gonna be wild …
New Study Provides Insight Into Best Practices For Journalists On Facebook
A new study conducted by Facebook examines how users interact with Journalist Pages in an attempt to decipher the best methods of engaging an audience on the social platform. The findings help provide a better understanding of engagement with journalist pages and “will provide journalists with some best practices and insights on optimizing their engagement and distribution on Facebook to better reach their audiences.”
Some of the study’s key findings include:
Questions: Similar to brand pages on Facebook, posts that included engagement questions were effective in garnering 64% more feedback than posts with no questions.
Photos: Photo posts received 50% more likes than posts without photos.
Popular topics: According to the study, “Posts about education, politics and behind-the-scenes insights & analysis from journalists” received the highest amount of interaction.
Timing: Updates posted on Thursday-Sunday received the highest amount of feedback.
Content: Longer, “meatier” posts received more feedback than sparse posts.
Check out the full study for more.
via New Study Provides Insight Into Best Practices For Journalists On Facebook – 10,000 Words.
5 Ways Journalists Are Using Google+
Social networks have proved to be incredible distribution platforms for real-time news and continue to fascinate journalists as communication tools. It’s no surprise that many media professionals have jumped quickly on the Google+ band wagon to explore its potential for journalism.
50 Social Media Stats to Kickstart Your Slide Deck
etc, etc …
“Social media accounts for one out of every six minutes spent online in US.” (Journalism.co.uk)
2. “Seventy-seven percent report that they use social media to share their love of a show; 65% use it as a platform to help save their favorite shows; and 35% use it to try to introduce new shows to their friends.” (TVGuide.com study via TVNewsCheck.com)
3. “Facebook users are overall more trusting than non-internet others. Pew reported, 43% of survey participants were more likely than other internet users to feel that most people can be trusted.” (Pew Internet via Social Media Club)
4. “22% of all grandparents in the UK are using social networks, according to Mashable. The study, which collected results from 1,341 grandparents from the UK, showed that 71% of grandparents who use a social network use Facebook, 34% are on Twitter and 9% use the business social network LinkedIn.” (Mashable via Social Media Today)
via 50 Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat – Advertising Age.
What information are you broadcasting about yourself via social networks? A lot !
What information are you broadcasting about yourself via social networks? – security and stuff….
Maybe it’s time to do some housecleaning 🙂
Twitter drives four times as much traffic as you think it does
Twitter drives four times as much traffic as you think it does, say awe.sm co-founder Jonathan Strauss and his investor Mark Suster in a minor media assault today.
That’s because traditional analytics tools don’t always give an accurate understanding of social media traffic. For instance, when users click on links from desktop and mobile clients rather than browsers, many analytics tools label this as “direct traffic,” which is supposed to mean people who went to your URL independently of clicking on a link to it somewhere else. Strauss describes this measurement technique as “arcane.”
And more broadly, unlike other referrers such as the Web sites for Facebook, Google+, LinkedIn and StumbleUpon, Twitter doesn’t rewrite or tag its outgoing links or frame linked Web pages to maintain attribution and/or a consistent experience and/or prevent phishing. (Though Twitter has started doing some of this with its t.co URL shortener.)
via Awe.sm Guys Say: Don’t Believe Your Referrer Logs – Liz Gannes – Social – AllThingsD.
How To Hold A Press Conference Via Google+
A Tibetan advocacy group recently held the world’s first video press conference via Google+ Hangouts. While the goal might have been to get attention from techies and journalists, it also gave us a glimpse into the future of video conferencing.
A Tibetan advocacy group held what appeared to be the world’s first Google+-powered video press conference this past Friday. The London-based International Tibet Network used Google Plus/Google+ (has the branding truly been figured out yet?) for a coordinated event featuring speakers in India, the United States, and the United Kingdom, held via Google+ Hangouts. Select journalists were allowed to join the press conference online and video was quickly rebroadcast via both Twitter and YouTube.
via How To Hold A Press Conference Via Google+ | Fast Company.
Google+ Analytics | BuzzRank Plusalyzer
It´s not about charts. It is more about a starting point in Social Analytics for Google+ 🙂
13 reasons why PR should lead social media efforts
the fact is that there are a lot of people who want a slice of the social media pie. PR leaders are being asked to defend their marketing credentials to folks who may not even understand what public relations professionals do each day.
Our colleagues in sales, advertising, customer service, HR and IT all want control of the digital media PR budget. I understand why they would ask for it, but I just don’t think they’re as well-equipped to head the effort as PR pros.
Here’s why PR should lead:
via 13 reasons why PR should lead social media efforts | Articles.
What Trends in Chinese Social Media
I wanted to really highlight it since there is actually not that many survey about social media in china.
This very survey measure the difference in the trending topics in china vs the rest of the world.
This one is made by HP (who could have guessed).
Don’t ask me how I stumbled upon it.
http://www.hpl.hp.com/research/scl/papers/chinatrends/china_trends.pdf