Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday.
via The Anatomy of a Social Media Crisis.
http://www.youtube.com/watch?v=a1mh9g9wnIg&feature=youtu.be
http://www.youtube.com/watch?v=IOQhj-85ATA&feature=youtu.be
Facebook deletes hacked Pages, destroying years of work • The Register.
Businesses and individuals using Facebook Pages are getting booted off their fanpage with no way back on, and it’s costing some of them money.
Typically, the administrator tries to access the Page, only to discover that someone else has managed to get admin privileges and then deleted their admin status.
Because they are no longer an admin of the Page, they have no standing with Facebook and no way of getting rid of the usurper and are usually told by the social network that the only option they have is to report it as “infringing or violating their rights” so that it will be deleted. But for many users, this is a difficult option to swallow after months, or even years, spent building up their fanbase.
Ali Naqvi, owner and director of 123vouchercodes.co.uk, lost his Page around three months ago at great cost to his business.
“We had 6,000 fans who were genuine followers interested in our updates and clicking away. The clicks brought in about 10 to 15 per cent traffic every month,” he told The Reg. “My webpage does about 50,000 unique visits a month – it’s not huge, but at the same time, whatever traffic is there, 10 to 15 per cent is a big chunk of that.”
After months of trying to get help from Facebook, Naqvi has resorted to starting a new Page, but it’s not a solution he’s happy with.
“I’ve actually started a new Page already, but the take-up is slow,” he said. “I spent two years building the 6,000 fan base and I’ve just started now so it’s only a couple of hundred on there. It’s not the same, it’s not going to bring the same amount of traffic.”
bitly blog – You just shared a link. How long will people pay attention?.
Answser – not very long at all. A very interesting survey about distribution of info and links on social media platform.
Social Media Report: Q3 2011
via Nielsen: Social Media Report.
http://blog.nielsen.com/nielsenwire/social/#showcase
Shoot Video That Doesn’t Suck – Wired How-To Wiki.
Nobody watches bad video. Why should they when there are millions of great videos streaming on the web 24/7? Even your mother won’t watch bad video of your kids. She’ll say she watched it, but she’ll switch to Family Guy after 10 seconds—just like everyone else.
As Google rolls out its Google+ social network, it is struggling with the same questions about identity that have caused problems for Facebook in the past: namely, how much should it force people to use their “real” names? The web giant has been disabling user accounts on Google+ for a variety of reasons over the past few weeks, but it has caused an outcry from many who feel it is being too strict in some cases and not enough in others. The big issue at the root of this battle, as we have pointed out before, is that in many cases anonymity (and pseudonymity) has real value. Are we losing that as a result of Google and Facebook’s real-name obsession?
via Google+ and the loss of online anonymity — Tech News and Analysis.
These are the most powerful and most recognized brands on twitter (based on their Twitter Grade).
A survey by ComScore in conjunction with Facebook looks closely at what the potential reach of not only the “fans” but “friends of fans” . This what you call the ‘secondary effect’. These friends of fans represent a much larger set of consumers (34 times larger, on average, for the top 100 brand pages)
While Bing with a fan base of approximately 1.7 million fans on Facebook, the number of “Friends of Fans” is 232 million – more than 130 times the size of its Fan base
via http://www.jeffbullas.com/2011/07/28/is-this-the-holy-grail-of-facebook-marketing/
