Ok, ok, you’ll say that I’m addicted to infographics … but you’ll have to admit that’s a pretty cool way to present info 🙂
Continue reading [infographics] the biggest shift in social media revolution
Category Archives: Social Media
Social Media, privacy and security
In the realm of Social Media, hackers are the new kings 🙂
If you look around you in the news, you’ll notice how much social media rise concerns in term of security and privacy. And that’s where hackers will probably play an increasingly bigger role in the future, both to exploit the weaknesses of social media and also to alert the public about our use or the danger of those plateform for our privacy.
So, hereunder you’ll find an interesting graph about the story of hacking ^_^
[infographic] the state of LinkedIn
Facebook and Twitter still occupies the headlines everywhere … but LinkedIn still represent a strong player in the social media space.
And here is the proof with images
Social Media ROI: Socialnomics #video
Warm up the pop corn, and next time someone ask you the question about the ROI of Social Media, you should have enough info.
Continue reading Social Media ROI: Socialnomics #video
The State of Community Management
Community management definitely emerges has a part of Social Media activity. Not the core of our business, of course, but something we definitely have to be aware of.
Community management is emerging as a critical discipline for managing social initiatives. The State of Community Management is our groundbreaking work in aggregating the best practices and lessons learned from our members, who have been leading the practice of community management in a variety of contexts – with B2B, B2C, marketing, support, and employee communities.
The State of Community Management is structured around the competencies in the Community Maturity Model – a management framework that articulates the competencies required to effectively manage communities. The report uses this model to link high level analysis to very specific tactical lessons learned about how to execute social programs. It provides guidance that can be used to:
- Improve your community management practices
- Educate peers, colleagues, and stakeholders
- Create a baseline for your community strategy
- Identify topics for further research and investigation
- Find additional resources
the report is a big thing, but definitely a good reading about what we need to know about Community management.
To download it : http://community-roundtable.com/socm-2010/
If you have difficulties to obtain it, please note that the document is also available on IDEX.
Connection time 08
Hello everybody
Sorry, but due to a bad manipulation, the original post has been deleted, as well as the comment from James. I restored as much as I could 🙂
You’ll find hereunder an idea we would like to set up for early september. If you want to comment, do not hesitate.
Jordan asked me how many people from Text100 I know on Delicious. I realized that I had some account in mind for France but really not that much, especially with our US / APAC / EMEA colleagues from the peer media team.
The same for twitter – I found some text100 contact on twitter, but it’ not all the time easy.
So, here is the idea : launching a mail chain with the topic “Peer media team connect campaign” (or something like that) to encourage people to share their social media presence during a limited time period (2 weeks).
Blog, twitter, delicious, digg, website, linkedin, friendfeed, facebook, flickr, youtube, vimeo, dailymotion, google reader, etc, etc – any social media thing that people would be willing to share and that could link us with each other …
All the information could then be gathered somewhere on sharepoint at the end.
And I even rapidely drafted a banner for that to include to the email 🙂
Suzanne Smith recommended to wait people to come back from holidays before launching it, but I would like first to get your opinion.
Pierre from Paris
A closer look at viral mechanism – who said that viral was simple ?
Fred Cavazza, a french consultant discussed this article from Fast Company about the book of Duncan Watts who made research on viral spreading.
The article can be found here, and bring a new light on viral mechanism
http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html
A short summary in bad english
1/ Viral mechanism do not rely on key influencers for the spreading. It’s more chaotic and unpredictable that a hierchical vision of information spreading. His conclusion : Viral spreading are only due to random interactions between people.
2/ The author gives the fire forest metaphor : if all the conditions are gathered (humidity, sun, firemen time of response, the sort of wood, etc) a fire could be a catastrophy just with a single match. On the contrary, if the conditions are bad (if it rains, or if the wood is not dry enough), even fire bomb cannot help.
Cf the scheme hereunder :
Conclusion : analysis of the context is key, muliplying the entry points for your campagne is critical to create a good beginning and having the chance to stand out.
As for Fred Cavazza, he underlines the fact that time is also a key factor : the faster you want to go, the higher the chance to fail will be. If the timing is good, and If the context and the conditions are there, success will be your.
As for me, I think that Influencers are also important. If they are not a guarantee of success, they act as echo chamber that speed up your campaign – they are some kind of entry point hard to avoid …
What is your opinion ? Any specialist of chaos theory ?
Pierre from Paris