Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday.
via The Anatomy of a Social Media Crisis.
Social Media Report: Q3 2011
via Nielsen: Social Media Report.
http://blog.nielsen.com/nielsenwire/social/#showcase
Before starting a Facebook Fan Page, YouTube Channel or Twitter feed for your business, first answer a quick question:
Why should people follow you, read your updates, add you as a Fan or Friend, or care at all about your existence online?
What’s in it for them?
via Why Call To Action Matters in Social Media – 10,000 Words.
Thanks to Jesse Thomas of interactive design agency JESS3, we now have an updated look at the structure of the geosocial universe as it exists in anno domini 2011. It wasn’t so long ago that the International Astronomical Union booted Pluto out of the solar system or that MySpace was overtaking Yahoo! and Google as the most-visited site in the U.S. Well, a few rotations around the sun later, and the overall shape of the geosocial universe has changed dramatically. New stars have been born and others have been scattered out across the cold recesses of Internet space. Today, Myspace is sputtering, Skype is part of the Microsoft solar system, and LinkedIn is being traded publicly. The whacky flux continues.
via Infographic: A Look At The Size And Shape Of The Geosocial Universe In 2011.
In essence, businesses need to better understand how to use social media and how to apply an authentic human touch while doing so. Vaynerchuk thinks current efforts are abysmal. “”99.5 percent of the people that walk around and say they are a social media expert or guru are clowns,” he says, continuing with “we are going to live through a devastating social media bubble.”
via Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV).
YouTube, Facebook and MySpace makes it possible for communities to thrive that couldn’t have existed five years ago. Case in point: The ‘Wizard Rock’ community of bands producing music based on Harry Potter movies.
via We the Wizards: Social media builds magical microcommunities | Social Meteor.
Newspaper gag rules for social mediaShould journalists avoid expressing opinion in their social media comments for fear of calling their objectivity into question? Or is the myth of real objectivity finally being torn by a global conversation in which everyone is expected to weigh in with his or her views?
via Journalists and Social Media: How Far is Too Far? | Social Media Today.
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,” the 30-minute video is here and the PowerPoint presentation is here on DocStoc).
What I want to answer with this post (long though it may be) is:
via What the Past Can Tell Us About the Future of Social Networking | Both Sides of the Table.
