Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.
via Digital Set to Surpass TV in Time Spent with US Media – eMarketer.
According to the survey results, 57% of respondents are fine with providing personal information on a website as long as it’s for their benefit and being used in responsible ways. How do they know? 77% would trust businesses more if they explained how they’re leveraging that data to improve their online experience.
via Consumers Say They Want More Relevant Website Experiences.
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels, according to a survey by research firm Econsultancy and data consulting company Lynchpin. More companies also paid attention to social data in 2013, at 63% of respondents, up from 56% the previous year.
Mobile is the place where users do a bulk of their social sharing, according to June 2013 research from ShareThis, a social sharing application platform, which monitored social activity across 2.4 million sites within its network. Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.
FindLaw-Social-Posts-Negative-Impact-July201320% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it. That’s according to recent survey results from FindLaw, which also discovered that the 25-34 age group was most likely to feel this way. Consumers also regret liking brands, according to a separate survey.
Ipsos-How-Consumers-Find-Out-About-New-Products-Brands-July2013How are Americans introduced to new products and brands? Most often through TV ads, according to new survey results from Ipsos Open Thinking Exchange. After TV ads, Americans say they’re most likely to learn about new products and brands from friends and family (54%) and on the internet (also at 54%). The results reveal some interesting demographic differences within the US, as well as some intriguing variations between US responses and ones from the rest of the world.
via How Do Consumers Find Out About New Products and Brands?.
Email remains one of the most critical marketing channels—if not the most exciting. And as more consumers access on mobile, there is a growing imperative to make sure emails are smartphone- and tablet-optimized. However, that doesn’t mean marketers can forget about the desktop just yet.
via Mobile Takes an Increasing Share of Email Opens – eMarketer.
It’s so easy to tweet, post or Instagram something in the heat of the moment. But sometimes, emotionally charged posts or questionable content can come back to bite you. That could be why a new survey finds about one in four young adults fear they’ll get fired or turned down for a job by employers who see their more risqué social-media posts.
Ipsos-Reasons-for-Using-Brand-Apps-July2013Ipsos Open Thinking Exchange (OTX) has released the results of a multi-country survey examining usage of mobile applications for brands, products, stores or companies. The researchers find that on average, 51% of respondents regularly use such apps, with the main reasons given for doing so being: to keep informed about the brand, product, store or company (43%); and to get discounts and coupons (41%). In the US, though, app users are more motivated by discounts (50%) and comparatively less so by updates (27%).
NetBase-Social-Influence-Fashionistas-July2013A survey of US adult female social media users who strongly agree with the statement “Fashion and beauty are extremely important to me” fashionistas has found that blogs and message boards are their most influential social property when making buying decisions. The study, commissioned by NetBase, reveals that 62% of fashionistas consult these platforms for inspiration before making a purchase in at least one product category.
via “Fashionistas” Say Blogs, Message Boards Are Their Top Social Source of Inspiration.