Ipsos-Reasons-for-Using-Brand-Apps-July2013Ipsos Open Thinking Exchange (OTX) has released the results of a multi-country survey examining usage of mobile applications for brands, products, stores or companies. The researchers find that on average, 51% of respondents regularly use such apps, with the main reasons given for doing so being: to keep informed about the brand, product, store or company (43%); and to get discounts and coupons (41%). In the US, though, app users are more motivated by discounts (50%) and comparatively less so by updates (27%).