Category Archives: Reading

Reading

Cheezburger CEO talks about the cultural power of the Web

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Watch and learn – a very interesting video about the rising sub-cultural Internet phenomenon, from one of his wizard.

YouTube – Web 2.0 Summit 2010: Ben Huh, “Internet Culture: What Does It Mean?!?!”.

And when you’ll have a few minutes, you’ll also have to watch this : http://www.ted.com/talks/christopher_m00t_poole_the_case_for_anonymity_online.html

Christopher Moot, founder of 4chan, discussing about what make Anonymous such a powerful and fascinating movement these days.

Necessary to know for your internet culture 🙂

http://www.lisamcpherson.org/images/anonymous.jpg

Reading

Quick twittpol – Will Social Media Overtake Traditional Media as a Primary Tool? (via @text100holland)

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Our good friends of Text100 Holland just posted messages to Twittpol with a interesting question. Not too much results, though, but interesting insights and cool tactic / mechanic. Maybe something to keep in mind 🙂

Twtpoll :: Results for: Will Social Media Overtake Traditional Media as a Primary Tool? (via @text100holland).

Contact : Ruud Van Lieshout

Reading

What do you know about Social Media ?

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Interesting question asked by RWW a few days ago … and quite scary results I must say 🙂 Of course, the survey wasn’t really only for Social Media working in PR only and was really Technology oriented, but it reveals some interesting insights.

As for me, I would insist on the necessity on training and sharing information as much as possible. Social Media force us to be agile and to adapt rapidely. It’s also a reminder to remain humble enough to keep learning from something as vast as Social Media.

Continue reading What do you know about Social Media ? →

Reading

Which social network for me – Social network 101

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The geniuses of Lifehacker wrote a cool piece of articles describing the difference and the usage between the major Social Networks (they choose Facebook, Twitter and Buzz). Of course, there is tons of other social networks over there, each of them having specific way of working and on specific locations and geographic zone. But this article offers a good view on the differences between each networks and how it works.

Check it out 🙂

Continue reading Which social network for me – Social network 101 →

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The disruptionblog – one year after, your feedback + win a Tshirt

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It’s been (already) a year since we launched the new version of the disruptionblog on a new plateform with new functionnalities and more contributions. We’d really like to have your feedback about this plateform – is it just a toy, or something that has become important for the vision of our business ? Do you read it often ? Do you contribute to it ? It’s your chance to express yourself, and to win a fantastic and ultra cool Firefox collector TShirt for the 5 years of the browser that will make all your (geeky) colleague jealous. Just leave us your email address on the survey, and we will pick a name randomly among all the participant early january.

The survey is open until january 5th.

http://bit.ly/disruptionblogsurvey09

Sans titre 3

A few stats to share :

  • 641 posts
  • 770 comments
  • 33241 visits (for a blog with a password, it’s quite an achievement)
  • 192 subscribers
  • 37 wordpress plugins
  • 5 aspirin tabs (for the migration and set up everything)

Chargement…

Reading

The slow death of press release ? “Less than Half of PR People Deem Press Releases ‘Useful’”

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This is a stat I’ve found at Steve Rubel’s home, but it’s a very interesting one.

Nearly half (45%) don’t see releases as relevant as they once were because of the growth of social media and the ability to target reporters and editors in more personalized, direct ways. At the same time nearly one-fourth each blame the waning interest in the press releases on the demand for a more trustworthy and/or engaging information source (23%) and the decline of the newspaper and magazine industry (24%)

As for me, I think that writing blanket content on a very formal way is dead for many years now. This death is the definitely the sign that our job is transforming very rapidely – we push less content, and create more conversation …

And you ? Do you think that the Press Release is slowly dying ?

http://www.marketingcharts.com/print/less-than-half-of-pr-people-deem-press-releases-useful-10954

Reading

A new social media monitoring tool just launched

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Anybody ever heard of Peashoot ?
It seems very campaign oriented, to track objectives of online targets. A bit like a bit.ly (which allow to track your links on twitter) on steroids for several social media plateform. One more social media monitoring tool, but this one teases my curiosity.
It has been launched today. And it’s not free. I get a coupon for 20% off the first payment if anybody is interested.
But if anybody has feedback to share, (especially our talented and expert friend of Context Analytics) could be interesting.
Coupon : 888PEA
http://peashootapp.com
http://peashootapp.com/public/images/home/browser_windows.png