This is a stat I’ve found at Steve Rubel’s home, but it’s a very interesting one.

Nearly half (45%) don’t see releases as relevant as they once were because of the growth of social media and the ability to target reporters and editors in more personalized, direct ways. At the same time nearly one-fourth each blame the waning interest in the press releases on the demand for a more trustworthy and/or engaging information source (23%) and the decline of the newspaper and magazine industry (24%)

As for me, I think that writing blanket content on a very formal way is dead for many years now. This death is the definitely the sign that our job is transforming very rapidely – we push less content, and create more conversation …

And you ? Do you think that the Press Release is slowly dying ?

http://www.marketingcharts.com/print/less-than-half-of-pr-people-deem-press-releases-useful-10954