I wanted to really highlight it since there is actually not that many survey about social media in china.
This very survey measure the difference in the trending topics in china vs the rest of the world.
This one is made by HP (who could have guessed).
Don’t ask me how I stumbled upon it.
http://www.hpl.hp.com/research/scl/papers/chinatrends/china_trends.pdf
What if you could turn your boring press package or report into an interactive online / offline / app flipbook?
Maybe an idea to keep in mind for future presentations or to impress clients 🙂
Email is still the main way consumers share, but the content they share has lessons for marketers
via What Marketers Can Learn from Consumers’ Sharing Habits – eMarketer.
QR codes, a.k.a. Quick Response codes, are a useful way to encourage individuals to interact with a product or service. They can be used for a variety of engagement tactics including driving consumers to an ecommerce landing page, providing a coupon or giving in-depth product information.
This past Saturday was the opening of Charlie Sheen’s Violent Torpedo of Truth tour in Detroit (don’t worry, tickets are still available for future shows if you haven’t gotten them).
Yes, like many of you, I suffer from Sheen Fatigue. Yet I am also curious about what communication blueprint the Sheen Team followed so that he was everywhere simultaneously in just moments.
A crude timeline (pun intended) of Sheen Team tactics interestingly incorporates many of the components in Edelman’s approach to public engagement.
via consumerACTIONism – Home – Charlie Sheen: A Master Class in Public Engagement?.
Flickr is an amazing resource of creative images. It’s always been the main source of inspiration to me.
I once listed some awesome Flickr search tools that are HUGE fun to use and Nancy did a great job explaining how to upload and use Flickr photos the easy way.
This post takes a bit different focus: it attempts to make it clearer for everyone which Flickr photos they are allowed to re-use and how to easily find and credit them. Anyone who has a blog may have used images published on Flickr but not everyone knows how to properly do that.
via How To Search & Credit Properly-Licensed Photos On Flickr [Firefox].
Being a Good Editor Means Being Opinionated About EverythingWe all edit, whether it’s our own emails or as part of our professional duties. What matters most isn’t a mastery of present participle, but being in control of one’s viewpoints, biases, and organization, as one hardcore editor tells the tale.
via Being a Good Editor Means Being Opinionated About Everything.
At the time, I considered “opinionated” to mean ‘holding opinions without regard to the facts,’ and indeed dictionary definitions suggest ‘stubborn adherence to preconceived notions.’ But there is another side to being opinionated, which means having a view. It is a management truism that having a vision based on false hypotheses is better than a lack of vision, and like all truisms it is probably false some of the time, but the same feature holds true in editing: the editor’s main job is to decide what is published, and what is not. Having some basis for deciding definitely dominates the absence of a basis. Even if I don’t like to think of myself as “obstinate, stubborn or bigoted,” it is valuable to have an opinion about everything.
