One in 10 men use gaming consoles to watch online content
Men are favoring their computers—and not their televisions—when looking to be entertained, according to “The Great Male Survey” conducted by AskMen.com from May to July 2012.
via Men Favor Computers Over Television for Entertainment – eMarketer.
Facebook and Twitter were favorite choices for organizations looking to connect with customers
South Korea’s population has shown a growing affinity for social networks and the use of those networks is likely to rise along with the country’s skyrocketing mobile web usage. It’s no surprise then that an embrace of social media is also being seen among the various organization types in the country, according to an April 2012 survey of social media marketers at businesses, public institutions and nonprofits conducted by the PR consultancy firm KPR & Associates. In fact, more than half of organizations surveyed who were using social media had increased their marketing budgets for those channels in 2012, while only 5% had reduced them, KPR found.
via Marketers in South Korea Bulk Up Social Media Budgets – eMarketer.
It is easy to lose sight of key goals and objectives with so many social tools to utilize. Each major social media platform has its own “rules” governing recruitment best practices. In other words, a strategy that works for LinkedIn may not be the best one for Pinterest or Facebook. Lack of good planning in the use of social media can keep you from reaching great candidates.Learn to leverage the major social media outlets and convert top talent to candidates and then team members with the following tips.
Middle East and Africa, Asia-Pacific will exceed average growth rateseMarketer estimates the number of social network users around the world will rise this year to 1.4 billion from 1.18 billion in 2011. This near-20% increase is a slight drop from the rise in 2011, and growth rates will continue to moderate as the market matures.Social Network Users Worldwide, 2010-2014 millions and % changeThe fastest growth will come from the emerging markets of the world, especially the Middle East and Africa where the base of social network users remains small and Asia-Pacific. Latin America will also grow its user base by 18.5%, slightly below the worldwide average.
via Emerging Markets Lead World in Social Networking Growth – eMarketer.
Increasing numbers of baby boomers own smartphones and have accounts on social networks. But headlines that herald such developments can create a misleading impression about the underlying story, according to eMarketer’s new report, “Baby Boomers and the Digital Life: From Pioneers to Laggards.” “Amid gains, boomers especially older ones still tend to be less digitally engaged than younger people.”While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults. “Marketers can safely assume they’ll find most 20-somethings online on a typical day. They shouldn’t have the same assurance about boomers,” said eMarketer.
via Boomers’ Digital Affinities Rooted in ‘Practical Web’ – eMarketer.
This is a follow up post to How Hacker News ranking algorithm works. This time around I will examine how Reddit’s default story and comment rankings work. Reddit’s algorithms are fairly simple to understand and to implement and in this post I’ll dig deeper into them.
The first part of this post will focus on story ranking, i.e. how are Reddit stories ranked? The second part of this post will focus on comment ranking, which does not use the same ranking as stories (unlike Hacker News), Reddit’s comment ranking algorithm is quite interesting and the idea guy behind it is Randall Munroe (the author of xkcd).
Social news site Reddit bills itself as the front page of the internet, and there are days when it is hard to disagree with that description.It proved especially difficult last week given the outrage, debate, comment and condemnation generated when it encouraged rapists to share the motivation for their sexual assaults.Thousands of Redditors commented on the stories being told. Beyond Reddit some commentators said it was just a cheap attempt to generate notoriety, and others an attempt to excuse misogyny.
via BBC News – Reddit’s rise: Can the social news service stay popular?.
To promote the brand, the digital mailbox concept allows marketers to incorporate logos, styles, personalized offers, one-on-one messaging, links to online account management, product cross-sells, and even offers bill pay, which enables businesses to maintain their personalities while creating a strong brand presence and ultimately strengthen ties between the business and its customers.
via How to avoid being lost in the digital crowd – iMediaConnection.com.
Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.
Familiar examples include the cocktails-and-recipes magazines you might pick up at the liquor store, or inflight magazines on airplanes that report from exotic destinations.
But the digital age has given brand journalism a new urgency. It’s becoming a force that could shape the way all of us receive our information.
via Is that an ad or a news story – and does it matter which? – The Globe and Mail.
eMarketer estimates there will be nearly 70 million tablet users in the US by the end of this year, an increase of more than 100% over 2011, and that robust penetration gains will continue annually through 2015. Currently, around one in five consumers in the country uses such a device at least once per month, but research indicates not all those users are created equal.A March survey conducted for Adobe by Keynote Systems found the tablet activity mix varied significantly by age. For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
via Uncovering Demographic Differences in Tablet Activities – eMarketer.