Increasing numbers of baby boomers own smartphones and have accounts on social networks. But headlines that herald such developments can create a misleading impression about the underlying story, according to eMarketer’s new report, “Baby Boomers and the Digital Life: From Pioneers to Laggards.” “Amid gains, boomers especially older ones still tend to be less digitally engaged than younger people.”While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults. “Marketers can safely assume they’ll find most 20-somethings online on a typical day. They shouldn’t have the same assurance about boomers,” said eMarketer.

via Boomers’ Digital Affinities Rooted in ‘Practical Web’ – eMarketer.