Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.In September 2012, Google announced that 400 million people had signed up for Google+ worldwide and that there were 100 million actively monthly users. But according to an August 2012 study from SEO software provider SEOmoz, only 54.9% of online marketers worldwide said Google+ was one of their top five most-used sites for social media marketing, compared to 87.7% who cited Facebook and 82.7% who cited Twitter. Google+ did, however, come in above YouTube, which 48.9% of respondents cited.

via Marketers Watching Google+ for SEM Impact – eMarketer.

CEOs within the media and entertainment industry are leaning on social media, as well as tablets and smartphones, to encourage growth and build customer connections in the future.

Ernst & Young surveyed CEOs from global entertainment and media companies for a September 2012 study on digital growth and found that while social media has a solid position within these companies, many CEOs are more bullish on mobile and tablets for future growth.

When asked about the role social media plays within their companies, 84% of respondents said it allowed them to connect with customers, while 69% said social was a tool to build audiences. Additionally, 63% highlighted how social helped with brand building and 50% said it served as a distribution platform or channel, and also as a source of revenue.

via.

Rising adoption of tablets, smartphones and ereaders point to a favorable business climate for publishers of digital newspapers and magazines, as well as for other stakeholders in the publishing industry. Despite this momentum though, the publishing industry faces hurdles in monetizing its digital content. And while some advertisers are jumping into the tablet space, many are holding out until audiences increase and digital behaviors become more ingrained.

via.http://www.emarketer.com/Article.aspx?R=1009372&ecid=a6506033675d47f881651943c21c5ed4

7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year, compared to just 4% who expect a decrease in mobile spend, according to September 2012 survey results from Borrell Associates, commissioned by Pontiflex. Among those who are planning to increase their spending, slightly more than one-third will increase their budgets by more than 20%.

via SMBs to Increase Marketing Efforts on Mobile, Social Media.

Use of short-form, written content still outweighs visual assets such as video and photos

In an age where paying top dollar for online visibility can only get brands so far, maintaining a strong, diverse web presence is an intense focus for many marketers.

More specifically, areas such as traditional and local search engine optimization (SEO), social media and content marketing saw the greatest increases in marketing demand this year, according to August data from SEOmoz.

The SEO software provider found SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO. Just 7.8% invested similar time in social media marketing and 6.3% in content marketing.

via.

http://www.emarketer.com/Article.aspx?R=1009368&ecid=a6506033675d47f881651943c21c5ed4

Six-year-old Good — the company behind Good Magazine and Good.is — is beginning a new chapter Wednesday, with the relaunch of its website as a digital community for social action.

The new Good.is is a place for people interested in creating change to spread awareness for different causes with a like-minded community — think change.org meets Facebook. It’s also a place to read feature-length stories from Good editorial staffers, follow people and organizations with common interests and find opportunities to get involved with nearby.

“This platform is built around pushing the world forward,” Good Publisher Ben Goldhirsh told Mashable. “We’re an interesting, pragmatic community of people who give a damn. It’s pretty exciting to think that we can have an intent-driven network.”

via Good Magazine Relaunches as Intent-Driven Social Network.

4 Public Speaking: What are some tips and hacks for public speaking? – Quora.

The BBC’s new director-general has vowed to merge TV, radio and online teams so that the corporation creates “genuinely digital content for the first time”.

The BBC is often thought of as an online exemplar. In fact, the big digital ideology of the the last several years has been making linear conventional broadcast material available on-demand, live and through multiple internet devices, principally through the iPlayer service.

via New BBC chief vows to re-invent content, not just re-purpose it — paidContent.

Concerned Wikipedians raised the alarm Monday that two trusted men — one a trustee of the Wikimedia Foundation UK, the other a respected Wikipedian In Residence — are allegedly editing Wikipedia pages and facilitating front-page placement for their pay-for-play, publicity-seeking clients.Jimmy Wales is not pleased.It began this week when an interesting discussion started on the DYK “Did You Know” discussion page.Roger Bamkin, trustee of the Wikimedia Foundation UK, whose LinkedIn page describes him as a high-return-earning PR consultant, appeared to be using Wikipedia’s main page “Did You Know” feature and the resources of Wikipedia’s GLAM WikiProject Galleries, Libraries, Archives and Museums initiative to pimp his client’s project.

via Corruption in Wikiland? Paid PR scandal erupts at Wikipedia | Internet & Media – CNET News.

On June 6, Larry Ellison–CEO of Oracle, one of the largest and most advanced computer technology corporations in the world–tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite. Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Ellison, by the way, hasn’t tweeted since.

As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom. Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. Without a push from the top, many of the biggest companies have been slow to take the social media plunge.

A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?

via The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company.