SMBs to Increase Marketing Efforts on Mobile, Social Media

7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year, compared to just 4% who expect a decrease in mobile spend, according to September 2012 survey results from Borrell Associates, commissioned by Pontiflex. Among those who are planning to increase their spending, slightly more than one-third will increase their budgets by more than 20%.

via SMBs to Increase Marketing Efforts on Mobile, Social Media.