It’s just like if Radian 6 was acquired by PRnewswire.

A news wire buying an online conversation analysis tool. More and more, Wire services position themselves in the social media space with a simple message : we own the distribution system (and now the analysis to track in real time the results of your campaign in traditionnal online media / social media).

http://blog.sysomos.com/2010/07/06/sysomos-now-a-marketwire-company/