If your organization doesn’t have the budget for a robust stats platforms, Facebook provides an internal tool that allows you to easily measure and track the performance of your brand page. In order to manage a successful Facebook community, it’s important to use metrics like demographics and engagement stats to appropriately tailor your Facebook plan. Knowing who your audience is and what they care about is integral to cultivating a lively and highly engaged Facebook community. Below are three tips on how to use Facebook Insights to improve your news organization’s presence on Facebook.

via 3 Tips For Using Insights To Improve Your News Organization’s Facebook Page – 10,000 Words.

How Do I Respond to That Buddy Media White Paper .pdf (Objet application/pdf).

Social media is a big part of everyone’s life these days. People are spending more time on social networking sites than ever before. Of course, the most popular social networking platform is still Facebook. It surprises me how much time we spend on Facebook. People log in there to play social games and to get updated on what their friends are up to for the day or the weekend. Another reason people spend time on that site is to get recommendations on products, gadgets and services before purchasing them. Consumer behavior has shifted. Instead of just checking out products or brands via the company websites, more and more people are now checking them out on Facebook as well. Consumers want to check out what people are saying about the brands or their services.

via Create Your Own QR Code Like Button For Facebook… | Bit Rebels.

Some people call public relations one of the most stressful professions today. So P.R. pros need all the help they can rally up. Thankfully, there are multiple resources within Facebook that flacks can turn to — here are some of their favorites.

via P.R. Pros’ Favorite Facebook Resources Revealed.

Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.

via Article – eMarketer.

There are the titles “Google friendly”. Now there is the content “Facebook”. Another English word that I could add to the jargon of online journalists . According to the Urban Dictionary , this word means that the content is worth to be published on Facebook and can generate interest among the 500 million members and some of the social network.

While Mark Zuckerberg’s social network has launched a Facebook page titled Journalists are in the same way Twitter lists the best journalistic practices , we must believe that there is a hearing, on Facebook, interested in consumer information . “Since early 2010, the media have, on average, up over 300% of their traffic from Facebook,” says the company’s Palo Alto.

Google Translate.

This article named “12 conditions imposed by Facebook in organizing a contest” just simply summarize the main thing you need to know before doing anything. Of course, I also invite you to read these promotional rules , which are not limited to these few lines.

Google Translate.

The feature, which Facebook rolled out to all users March 24, functions as a recommendation engine. It also presents a major opportunity for businesses to conduct market research and crowdsource in a far more elegant way than was previously possible, according to Ben Grossman, communication strategist for marketing agency Oxford Communications.

via Why Facebook’s New Questions Tool Is Good for Brands & Businesses.

I liked it 🙂

There is ongoing confusion about Facebook Likes versus Shares versus Recommendations. In a nutshell, Facebook simplified all this recently with a revamped Like button functionality that does what Share and Recommend did before.

via Facebook Likes and Shares: What They Mean for Your Website : Marketing :: American Express OPEN Forum.