Category Archives: Facebook

How to Optimize Your Facebook Page for Visual Branding

Some fresh ideas 🙂

http://www.socialmediaexaminer.com/how-to-optimize-your-facebook-page-for-visual-branding/

This article will primarily be about the profile picture (see above image #1), the photostrip (#2) and the tab navigation (#3), the creative use of which can result in a visually compelling and easy to navigate fan page. But the featured Likes (#4) and the profile picture thumbnail (#5) also present branding opportunities and warrant attention.

The Business of Facebook

http://www.fastcompany.com/files/imagecache/panoramic_image/files/numerology-128-the-business-of-facebook-1.jpg

The Business of Facebook | Fast Company.

http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html

Facebook has 610,736,920 MEMBER PROFILES. That’s once for every ELEVEN people on the planet.

Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.

EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.

65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.

Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.

Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)

Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.

Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.

AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4$).

Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).

3 Tips With Facebook Likes and Shares

Do you like ? Do you share ? Both ?

Interesting insights and tips from the good people of mashable about how to deal and maximize the use of a like and a share button. Things to keep in mind for recommendations 🙂

When it comes to Facebook (Facebook), if you’re uncertain where and when to place a “Like” button on your site and when to use “Share,” you’re not alone. Social sharing technologies have evolved significantly in the past several months, but it’s not as complicated as it may seem. Used in concert, “Like” and “Share” are some of the best tools around for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.

via 3 Tips for Maximizing Engagement With Facebook Likes and Shares.

http://mashable.com/wp-content/uploads/2010/11/facebook-likes-225.jpg

Running a game or a contest ? here is a list of mechanics that works

Hello here is a superb list of tips and tricks about mechanics that works for website and facebook page that want to runs online contest or game.

This list is a collection of game dynamics terms, game dynamics theories that are interesting, useful and potentially applicable to your work. Many of them have clear applications within thesocial media mechanism (progression dynamic, actualization), many of them don’t… yet (status, virtual items). Many of them are just interesting for your general education on game dynamics theory (epic meaning, social fabric of games). Many of these game dynamics concepts are well known

SCVNGR’s Secret Game Mechanics Playdeck.

http://tctechcrunch.files.wordpress.com/2010/08/scvngr-cards-scattered.jpg


Facebook: synthesis and uses 2010 figures

Hello Guys here is a quick wrap up of the figures about Facebook in 2010 to pimp up your PPT presentation and shine with client conversations. Enjoy (NB – sorry, it’s translated through Google Translate … don’t be surprise if you have strange sentences 🙂

Article in Google Translate Facebook in 2010, usage and stats.

1. Etats Unis 143 090 140 / +22 223 040 / +15.53% / 46.12% USA 143 090 140 / +22 223 040 / +15.53% / 46.12%
2. 2. Indonésie 29 844 240 / +6 377 660 / +21.37% / 12.28% Indonesia 29 844 240 / +6 377 660 / +21.37% / 12.28%
3. 3. Royaume Uni 27 969 360 / +3 973 180 / +14.21% / 44.86% United Kingdom 27 969 360 / +3 973 180 / +14.21% / 44.86%
4. 4. Turquie 23 129 020 / +2 285 900 / +9.88% / 29.73% Turkey 23 129 020 / +2 285 900 / +9.88% / 29.73%
5. 5. France 19 677 640 / +2 062 980 / +10.48% / 30.38% France 19 677 640 / +2 062 980 / +10.48% / 30.38%
6. 6. Philippines 17 942 340 / +4 758 640 / +26.52% / 17.96% Philippines 17 942 340 / +4 758 640 / +26.52% / 17.96%
7. 7. Italie 17 334 140 / +1 366 940 / +7.89% / 29.84% Italy 17 334 140 / +1 366 940 / +7.89% / 29.84%
8. 8. Canada 16 900 320 / +2 630 860 / +15.57% / 50.06% Canada 16 900 320 / +2 630 860 / +15.57% / 50.06%
9. 9. Mexique 16 792 660 / +5 979 680 / +35.61% / 14.93% Mexico 16 792 660 / +5 979 680 / +35.61% / 14.93%
10. 10. Inde 15 176 240 / +6 298 300 / +41.50% / 1.29% India 15 176 240 / +6 298 300 / +41.50% / 1.29%

http://frenchweb.fr/wp-content/uploads/2010/11/facebook-monde.jpg

Good to know – Facebook ‘Delete’ Can Take 16 Embarrassing Months

Good to know if a client ask us someday the question …

Facebook allows you to click “delete” on any humiliating picture in your profile. But don’t be fooled: A photo you think is gone can linger on Facebook’s servers for nearly a year and a half.

Jacqui Cheng of Ars Technica offers definitive proof: A Facebook picture she “deleted” in May 2009 (below right) and wrote an article about in July 2009 was still on Facebook’s servers today, more than 16 months later. The social network removed the links to the picture right away, but never got around to removing the actual image file, meaning anyone who had or could obtain an URL to the image could get it from Facebook.

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