Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter 47%, while many don’t want to be contacted 36% or are concerned about their privacy 30%, finds Lab42 in September 2012 survey results. Clutter was also the culprit for unliking brands: among the 73% who have done so, brands posting too frequently was the top reason why. March 2012 survey results from Chadwick Martin Bailey CMB and Constanct Contact similarly found that over-communication was a leading turnoff for Facebook likers.

via Frequency of Posts, Unwanted Contact Discourage Brand Likes On Facebook.

Already-active social media users attract more brand fansWhen it comes to getting fans to “like” brand Facebook pages, it helps if they see others actively commenting, liking and connecting with the brand there.A June 2012 study from Google-owned social media management company Wildfire analyzed the impact that more active social media users—brand advocates and sharers—had on brand Facebook pages. Wildfire analyzed 10,000 Facebook campaigns and looked at the top 10% best-performing campaigns, which came from nearly 700 different brands, to see what helped them succeed.

via How Heavy Sharers Boost Facebook Pages – eMarketer.

The recent plunge in the value of Facebook and other once high-flying social media stocks has brought back painful memories of the dotcom bubble of the late 1990s.

In that first wave of internet euphoria, investors threw money at unproven start-ups which quickly went bust or shrank to a tiny fraction of their peak value.

Five trillion dollars (£3.2tn) was wiped off the value of shares traded in major centres between 2000 and 2002, partly through the collapse in technology stocks.

There are parallels with what is happening now to social media shares.

Social media is the term bandied about for a range of internet businesses that have recently joined the stock market.

via BBC News – Is social media another dotcom bubble?.

Facebook’s Timeline redesign profoundly altered the appearance and the function of brand Pages.It’s also significantly affected the degree to which fans interact with tabs, which point you to different content at the top of the Page.According to data provided to Mashable by PageLever, tab engagement has dropped off 53% since brand Pages began adopting Timeline.

via Facebook Tab Engagement Down 53% Since Timeline Launch.

Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst media. Fifty eight percent of moms follow or like brands on social media sites.

The survey showed that moms are the group of consumers most likely to follow their favorite brands on social media. It also found that 2 in 3 readers learn about brands via “likes” from blogs, with moms and 18-34-year-olds particularly influenced by brand mentions. Sixty-six percent of blog readers answered that a promotion by a blogger influences their purchase decisions online.

The survey, provided by Burst Media, uncovered some other interesting stats: 49% of respondents are loyal to brands online and occasionally “like” or follow a brand on social media sites. The most common reason people gave for “liking” their favorite brands online? — “To show support for it.”

via Moms Are Biggest Brand Boosters on Facebook [INFOGRAPHIC].

It was as if the press had decided that a million words about Facebook wasn’t sufficient — but a billion words would be really cool.

via We’re Trapped in the Facebook Journalism Bubble | Epicenter | Wired.com.

Facebook is continuing to beef up its offerings to Facebook Page administrators, adding features that were previously only available in third party apps, with the latest allowing them to assign administrator roles and schedule posts.

Page administrators will no doubt appreciate the ability to assign specific roles to other admins. There are five different categories now available on Facebook. In descending order of the most permissions, they are Manager, Content Creator, Moderator, Advertiser and Insight Analyst.

via Facebook Pages Get Administrator Roles and Scheduled Posts.

Earlier this year, Facebook shared the statistic that a Brand Page’s content is only seen by 16% of the fans. Facebook’s slew of ad tools and these new Promoted Posts are geared to help businesses reach and engage more of their fan base.

A brand can now pay $5, $10, $15 or $20 to “get more people who like your Page to see this post.”

via Facebook Promoted Posts: A Step-By-Step Guide.

Since Facebook’s inception, Mark Zuckerberg has had an uncanny knack for maintaining the site’s exceptional growth, despite royally pissing off the majority of its users with shady privacy practices, monetization strategies like the Beacon fiasco, and of course, its latest incarnation, Timeline. And yet, despite all the user resentment, we’re apparently using the site more than ever before. It’s this kind of fortitude in the face of user frustration that has led some to compare Zuckerberg’s forceful genius to that of Steve Jobs.

via This Is the Way Facebook Ends | Motherboard.

For teens, it has been an essential rite of passage: They turn 13 and join Facebook.

Since she signed up three years ago, friend requests and status updates are as much a part of Meera Kumar’s life as homework and exams at Menlo School, the elite private school in leafy Atherton, Calif., where she’s a 16-year-old sophomore.

But when her kid sister Anika turned 13 last year, she gave Facebook a pass.

“I guess I haven’t been that interested in it,” said Anika, who prefers sharing photos with friends on Instagram via her iPhone or video chatting with them onGoogle+.

via Some teens aren’t liking Facebook as much as older users – Los Angeles Times.